The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL passion inspired advertising push
In conjunction with the release of its latest Tucson SUV model, Hyundai has officially rolled out its pilot NFL-themed marketing push, the debut of which has been literally timed to match the very first kick of the regular season. With the carmaker on board as presenting sponsor of the 2015 NFL kick-off activities, the said campaign is aimed at harnessing the passion of football fans.
Opening celebrations are slated to run from 9-10 September 2015 and will include a concert in the San Francisco Bay Area, home of Super Bowl 50. The core aspect of the overall initiative entails the unveiling of two brand new NFL-themed television commercials for which the underlying message is designed to highlight what it truly means to be a fan.
“Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way. In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that,” said Jacquelyn Kim, Director, Customer Communications and Promotions, Hyundai Motor America.
With the new variant having just hit dealers, its Hands-free Smart Liftgate featuring additional cargo space renders the ride the ideal vehicle to help fans attend game-day. In addition, Hyundai’s D-Gate 30-second spot, which will run during the season opener, is said to be a fun take on passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.
Meanwhile, the automotive brand’s second 30-second TV ad dubbed Field Goal is slated to run on 24 September 2015 as a tribute to fan passion and features a fan with a napping newborn baby who must take to the comforts of his new Sonata—his ultimate sanctuary.
Both ads will run in NFL broadcast and online properties, and network game coverage throughout the season, as well as on Hyundai’s YouTube channel. These ads are just the first in a series of football-themed creative in a season-long celebration of the sport and its fans.
The NFL is starting its 96th season and drive toward Super Bowl 50 with festivities in both New England which is home of the Super Bowl XLIX champions as well as the San Francisco Bay Area on 10 September 2015. These festivities will lead into the season opener. Presented by Hyundai, celebrations begin in San Francisco with a free concert set to take place outside Justin Herman Plaza.
Activation efforts in line with the Hyundai Fan Fest will also include a substantial presence at the Kick-off to 50 on San Francisco’s Pier 35 across the aforementioned two-day period. Hyundai will have its ‘Field House’ football-fan experience, which includes a Super Bowl 50 gold-wrapped Hyundai Tucson and a Santa Fe, customised for tailgating.
Enthusiasts can interact with the vehicles, lounge on plush couches while watching several big-screen TVs and share their passion in anticipation of the new season. In addition to several promotional handout items and a green-screen fan photo opportunity, fans can enter a sweepstakes to win an all-new 2016 Tucson by checking into the Hyundai space by using their NFL Fan Mobile Pass.