BBDO and DDB finish in the top three for the seventh year in a row while Omnicom is dubbed most creatively awarded in the industry
At the annual Spikes Asia Festival of Creativity, Omnicom agencies continued on as the most creatively awarded in the industry while BBDO received the night’s top honour, Network of the Year, for the second consecutive year, with DDB placing third. The award is received on the back of BBDO’s Network of the Year win at the Cannes Lions APAC.
Colenso BBDO won Agency of the Year and DDB Group New Zealand placed third. OMD China was among the top three Media Agencies of the Year. In total, more than 40 Omnicom agencies in 12 countries contributed to nearly 150 Spike awards. More than any other holding company, Omnicom agencies won four Grand Prix awards in the Design, Digital, Direct, and Promo and Activation categories as well as three Creative Effectiveness awards.
Colenso BBDO’s ‘Reduce Speed Dial’ campaign for Volkswagen was a multiple award-winner, taking the top prize in Digital and Direct. Whybin\TBWA won a Grand Prix and two Golds for its ‘It’s Your Call’ campaign for 3AW. DDB Group New Zealand was among the top three agencies and won two Grand Prix awards with the highest honour in Design and Promo and Activation.
“Omnicom once again had a great showing at Spikes and it is especially gratifying to see our networks and agencies continue their winning streak in an incredibly competitive region. I am extremely proud of the recognition, the work that earned it, and the people that made it happen,” said John Wren, President and CEO, Omnicom Group.