TBWA’s Kyla Jacobs Goes Global

The network has elevated its previously poached CP+B director’s role to include global business

Stepping into the newly created role of Global Business Development Director, TBWA Worldwide’s Kyla Jacobs rises to the said position whilst retaining her current capacity as Director of Business Development and member of the executive leadership team for TBWA\Chiat\Day New York.

The expanded corporate commission will see her work closely with key leaders and offices across the TBWA global network to drive growth for the agency which included new business, organic growth as well as promoting the network’s latest platforms and services such as Disruption Live.

“Kyla’s experience working with some of the most sought-after brands in the world’s key markets will be a huge asset in accelerating our own growth,” said TBWA Worldwide CEO Troy Ruhanen. “She has an impressive track record of key business wins and shares our enthusiasm for the enormous opportunity that TBWA’s refocused Global Client Market structure represents.”

Jacobs joins the global executive team at an important time in TBWA’s history in that the form has publicly pledged to achieve a more balanced representation of women in leadership roles across the network. She joined TBWA’s New York office in January of 2014, and has since spearheaded the agency’s unprecedented run of new business wins, including H&M, NBCUniversal, Travelers Insurance, Amway, Thomson Reuters, Hearts On Fire, and Pernod Ricard’s Kenwood Vineyards.

Her experience encompasses a diverse range of markets and brands, including Coca-Cola, Kraft, Virgin, Microsoft, and L’Oreal. Formerly Director of Business Development in Europe for Crispin Porter + Bogusky in London, Jacobs led winning European pitches for Coke Zero, Diesel, Ubisoft, Captain Morgan, and the global Turkish Airlines account.

She first began her career at the network’s Sydney-based WHYBIN\TBWA and gained additional global experience working at both Ogilvy and Saatchi & Saatchi. The new global business lead is an established industry speaker, having been featured at Advertising Week and Harvard Women in Business events. She also has the distinction of being recognised by the IPA & Campaign’s ‘Women of Tomorrow’.