Advertising Archives | World Branding Forum

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The carmaker resurfaces with a second football season for the U.S. market, marking the extension of its marketing campaign for the new look 2016 Sorento CUV...

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Campaigns Industry News

Ogilvy & Mather Wins Network of the Year at 2015 CLIO Awards

Anisha Kapoor

October 2, 2015October 2, 2015

Bagging Grand CLIO awards across print for ‘It Happens Here’ and direct for ‘Proud Whopper, the brand also walked away with three silver healthcare CLIOs...

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Advertising Campaigns Featured News Videos

The North Face Kick Starts First Global Advertising Push

Joshua Hughes

September 29, 2015September 29, 2015

Leveraging broadcast, online, and out-of-home media, the long-time brand launches pilot global campaign in more than 10 markets worldwide including the United Kingdom Global outdoor...

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Advertising Featured News Videos

Leo Burnett Debuts Greenhouse in Chicago to Beef Up Content

Joshua Hughes

September 28, 2015September 28, 2015

Greenhouse activates reactive content, aiding with turn-around, and is currently assigned to 16 Leo Burnett and Arc client brands Leo Burnett Chicago has launched Greenhouse,...

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Advertising Featured Industry News

Theorem Beefs Up Digital with FaR Partners Acquisition

Joshua Hughes

September 25, 2015September 25, 2015

The takeover aims to provide media owners with unique insight into performance and commercial potential with an ability to scale digital capabilities Digital media and marketing...

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Advertising Campaigns Featured News

The Luxury Collection Launches $700 Million Global Campaign

Joshua Hughes

September 24, 2015

The Luxury Collection, part of Starwood Hotels & Resorts, has kick-started a multi-million dollar ad push across its worldwide markets The Luxury Collection, under Starwood Hotels...

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News Social Media Technology

SocialBro Unveils Personality Insights to Enhance Twitter Advertising

Thomas Ng

September 24, 2015

The Twitter marketing solutions provider’s new platform allows advertisers to execute stronger campaigns using better targeting and greater relevance London-based Twitter marketing platform, SocialBro, has rolled out its latest...

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Advertising Campaigns Featured News

Roberto Coin Unveils Brand Ambassador for 2015 Campaign

Joshua Hughes

September 23, 2015September 23, 2015

Arizona Muse makes the cut as the face of the Italian jeweller’s latest push which leverages print and digital to unveil its newest collections International Italian...

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Branding Campaigns Featured News Videos

Honda Powers Dreams with All-New Paper Commercial

Olivia Pearce

September 22, 2015

In line with its latest marketing strategy, the carmaker has launched an advertisement aimed at showcasing Honda’s long-standing history and dedication to innovation As part of a...

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Industry Marketing News

Ruder Finn’s Kelley Returns to Head Creative and Global Marketing

Anisha Kapoor

September 22, 2015September 22, 2015

This appointment and several other recent senior hires reflect the increased market demand for global and regional expertise across the marketing spectrum Independent global creative and communications agency,...

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Branding Campaigns Featured News Videos

Ameriprise Financial Gets Smart with Be Brilliant

Joshua Hughes

September 21, 2015September 21, 2015

The brand continues to promote lasting relationships between its advisors and investors after 121 years and is using a rigorous campaign to drive the message home American asset management and...

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Advertising News

Jack Morton Poaches Geometry’s Bruce Henderson to Fill CCO Role

Joshua Hughes

September 18, 2015September 18, 2015

The award-winning creative lead has been charged with heading the firm's Creative Council and brand marketing Marking a key addition to its leadership team, global...