Advertising Archives | World Branding Forum

Read Time:2 Minute, 16 Second

Award-winning visual effects team, Mackevision to break new grounds with immersive content Accenture announced that they have entered into an agreement to acquire Germany-based Mackevision,...

Read Time:1 Minute, 37 Second

LEWIS Appoints Jen Dobrzelecki as SVP in US Leadership Skill Expansion

Anisha Kapoor

January 8, 2018

Dobrzelecki To Lead the Development and Expansion of LEWIS' New York Office LEWIS, a global marketing and communications agency, has appointed Jen Dobrzelecki as Senior...

Read Time:1 Minute, 45 Second

Advertising Branding Industry Public Relations

BSSP And Current Marketing To Spearhead Advertising And PR for Sovos Brands

Anisha Kapoor

January 5, 2018

The two agencies join Hatch, the fellow San Francisco-based branding and creative agency, who will lead design work for Sovos Brands Sovos Brands, a food...

Read Time:1 Minute, 39 Second

Advertising Industry

Aeon Ads Brings AI to Marketing

Anisha Kapoor

January 3, 2018January 3, 2018

The machine learning by Aeon Ads aims at handling all of the customer's content marketing efforts to make their website more visible to users Aeon...

Read Time:1 Minute, 15 Second

Advertising Industry

Natalia Kiryanova Named CEO of Russian MEC-Maxus Wavemaker Agency

Anisha Kapoor

January 2, 2018

Natalia Kiryanova to take on CEO role of MEC and Maxus Wavemaker in Russia effective January 2018 Tim Castree, Global CEO of MEC and Wavemaker announced...

Read Time:2 Minute, 15 Second

Advertising Industry

BrandSpins Acquires TONE Technology to Revolutionise Advertising Music

Joshua Hughes

December 27, 2017January 23, 2018

The Audio Beacon Technology by BrandSpins and TheToneKnows Works in Anything with Sound Including Films, Video Games, as well as the Retail Environment MusicDealers, a...

Read Time:1 Minute, 9 Second

Advertising Industry

Levi Slavin To Lead Film Lotus & Radio Lotus As Jury President at ADFEST 2018

Anisha Kapoor

December 19, 2017December 20, 2017

One of the region’s most formidable creative talents, Levi Slavin, Chief Creative Officer of Colenso BBDO in New Zealand, is joining ADFEST 2018 as Jury...

Read Time:2 Minute, 57 Second

Advertising Campaigns Industry

Piyush Pandey and Prasoon Pandey to receive Cannes Lions of Saint Mark

Anisha Kapoor

December 15, 2017December 15, 2017

The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award...

Read Time:2 Minute, 19 Second

Campaigns Featured News

Sainsbury’s Celebrates ‘Every Bit of Christmas’ in this Year’s Christmas Campaign

Olivia Pearce

December 14, 2017December 15, 2017

2017 Christmas Campaign Highlights Sainsbury’s Year-Round 'Living Well' Campaign Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas...

Read Time:2 Minute, 18 Second

Campaigns Featured News

The Foundation for a Better Life Pass It On Campaign Spotlights Three Young Women

Olivia Pearce

December 12, 2017December 13, 2017

Young, Confident and Leading Boldly, Malala Yousafzai, Grace VanderWaal, and Sarah Greichen Chosen as Fresh New Faces of Most Successful Public Service Campaign in History...

Read Time:2 Minute, 15 Second

Advertising Industry Marketing

CMPB Shifts Entire Advertising Portfolio to GALLEGOS United

Anisha Kapoor

December 12, 2017December 13, 2017

The California Milk Processor Board announced that they are consolidating advertising efforts to GALLEGOS United GALLEGOS United has been an incumbent agency for the last...

Read Time:3 Minute, 12 Second

Industry Marketing Public Relations

Three MarCom Platinum Awards Win by MSR Communications

Anisha Kapoor

November 30, 2017December 3, 2017

MSR Communications Recognised for Planning and Executing Superior Media Relations Campaigns MSR Communications, an independent public relations firm that offers award-winning creative intelligence and superior...