Advertising Archives | World Branding Forum

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One of the region’s most formidable creative talents, Levi Slavin, Chief Creative Officer of Colenso BBDO in New Zealand, is joining ADFEST 2018 as Jury...

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Piyush Pandey and Prasoon Pandey to receive Cannes Lions of Saint Mark

Anisha Kapoor

December 15, 2017December 15, 2017

The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award...

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Campaigns Featured News

Sainsbury’s Celebrates ‘Every Bit of Christmas’ in this Year’s Christmas Campaign

Olivia Pearce

December 14, 2017December 15, 2017

2017 Christmas Campaign Highlights Sainsbury’s Year-Round 'Living Well' Campaign Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas...

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Campaigns Featured News

The Foundation for a Better Life Pass It On Campaign Spotlights Three Young Women

Olivia Pearce

December 12, 2017December 13, 2017

Young, Confident and Leading Boldly, Malala Yousafzai, Grace VanderWaal, and Sarah Greichen Chosen as Fresh New Faces of Most Successful Public Service Campaign in History...

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Advertising Industry Marketing

CMPB Shifts Entire Advertising Portfolio to GALLEGOS United

Anisha Kapoor

December 12, 2017December 13, 2017

The California Milk Processor Board announced that they are consolidating advertising efforts to GALLEGOS United GALLEGOS United has been an incumbent agency for the last...

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Industry Marketing Public Relations

Three MarCom Platinum Awards Win by MSR Communications

Anisha Kapoor

November 30, 2017December 3, 2017

MSR Communications Recognised for Planning and Executing Superior Media Relations Campaigns MSR Communications, an independent public relations firm that offers award-winning creative intelligence and superior...

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Advertising Industry Marketing

Meredith to Acquire Time Inc. To Create Top Media & Marketing Company

Anisha Kapoor

November 27, 2017June 13, 2023

Meredith Adds Leading Media Brands to Already Strong Portfolio of US National and Local Media Properties, Creating Media Powerhouse With US $4.8 Billion/£3.6 Billion in...

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Campaigns Featured Marketing News

Barneys New York Announces Collaboration with the Haas Brothers

Olivia Pearce

November 17, 2017November 21, 2017

Barneys New York collaborates with artist duo The Haas Brothers for its world-renowned window displays, immersive in-store experiences, and limited edition merchandise Barneys New York,...

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Advertising Industry Marketing

Richard Attias and Associates Accelerates Global Growth

Joshua Hughes

November 16, 2017January 23, 2018

Richard Attias and Associates new leadership team will enable the firm to further expand its global footprint and implement even higher-impact initiatives and live events...

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Advertising Branding Featured Marketing News

Cannes Lions Revamps 2018 Festival

Joshua Hughes

November 15, 2017November 16, 2017

Cannes Lions launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure The 65th edition of the Cannes Festival...

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Advertising Industry Marketing

Backe Wins Gold and Silver in International Davey Awards

Anisha Kapoor

November 13, 2017November 14, 2017

Backe Marketing and Advertising Agency Earns 2 Golds and 2 Silvers in Global Creative Competition Backe, a digital marketing and brand communications agency, has garnered Gold...

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Advertising Industry

Kirk McDonald Named CMO of AT&T Advertising and Analytics Company

Anisha Kapoor

November 10, 2017November 11, 2017

As CMO, Kirk McDonald is responsible for the creation and implementation of the marketing strategy for the company AT&T named Kirk McDonald as Chief Marketing Officer of...