MSR Communications Recognised for Planning and Executing Superior Media Relations Campaigns
MSR Communications, an independent public relations firm that offers award-winning creative intelligence and superior communications management services to technology, B2B and consumer lifestyle companies, has been awarded three Platinum Awards in the 2017 MarCom Awards. The San Francisco-based firm was selected based on its extraordinary results achieved from media relations campaigns for its clients, CPP, Inc. and Epi24’s Womanizer.
Hosted by the Association of Marketing and Communication Professionals (AMCP), the 2017 MarCom Awards honour excellence in marketing and communications disciplines while recognising the creativity, hard work and generosity of industry professionals. Winning companies are selected from approximately 6,000 entries across 322 categories.
MSR was awarded the Platinum Award in the “Television Placement” category which involved developing compelling story angles, pitching top-tier broadcast outlets, and securing placement on major television news networks. MSR and client, Epi24, maker of women’s intimate lifestyle products such as its brand, Womanizer, created a four-week study of 22 menopausal women experiencing orgasmic difficulty. The study was a first of its kind, as no FDA approved treatment currently exists for sexual arousal or orgasmic disorder in menopausal women, nor does clinical research exist that tests the efficacy of an intimate toy. MSR leveraged the results of the study to secure appearances on The Doctors and Conan, further receiving additional attention from top-tier outlets such as People, NY Post, and CNN, among others.
MSR was also awarded the Platinum Award in the “Online Placement” category based on a survey of 200 women who had tried the Womanizer in which 98% of respondents said they would like one of their own. MSR reached out to top-tier outlets with multimedia assets and offered to have readers try the product and share their experiences. The online testimonials went viral, ultimately securing an opportunity with BuzzFeed, and led to coverage and reviews in numerous lifestyle publications including Maxim, Glamour Magazine, Elle Magazine, Self Magazine, Bustle, and AskMen.
“It’s not every day that people can effectively tell stories about women’s intimate lifestyle products in creative and respectful ways. MSR’s consumer team has managed to think strategically and execute cleverly while remaining professional. Our originality and results have truly helped Womanizer become a household name and empowering lifestyle brand,” said Mary Shank Rockman, Principal and CEO of MSR Communications.
MSR’s work with CPP, Inc., the company that owns the Myers-Briggs Type Indicator (MBTI) personality assessment, was recognised in the category of “Public Relations Program” for its campaign designed to provide more insight into, and clarify misconceptions surrounding, the world-famous brand.
The campaign generated a series of articles in top-tier news outlets providing insight into the scientific basis of the MBTI, demonstrating its unique value in a variety of workplace settings, and showcasing how it is the basis for research on a variety of topics such as entrepreneurship, workplace well-being and generational differences. As a direct result of this campaign, CPP was featured in business outlets such as CNBC, Entrepreneur, The Guardian, The Huffington Post and Inc.com, as well as top vertical outlets such as TD.org, Training Magazine, CIO Magazine, and IDG Connect, among others.
“For over nine years, MSR has collaborated with CPP to help elevate awareness of its industry-leading personality assessment, the Myers-Briggs Type Indicator. We’re delighted to be awarded for our continued hard work on demonstrating the value that the MBTI and its scientific research bring to global corporations, teams, and individuals,” said Shank Rockman.
AMCP was founded in 1995 by a group of communication professionals who were involved in competitions for several of the US and international trade organisations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.