Award-winning visual effects team, Mackevision to break new grounds with immersive content
Accenture announced that they have entered into an agreement to acquire Germany-based Mackevision, a global producer of 3D-enabled, immersive product content.
The acquisition will add state-of-the-art visualisation capabilities to Accenture Interactive’s digital services portfolio; it will also strengthen its ability to create compelling, next-generation customer experiences and industrial, extended reality applications.
Mackevision’s creation, visualisation, and production services are used for online product configurators, digital and print catalogues, virtual showrooms, point-of-sale kiosks, augmented and virtual reality experiences, as well as broadcast video and feature films.
The company developed a differentiated ability to leverage engineering data to construct ‘digital twins’ of complex physical products. By applying the latest techniques in CGI, visual effects and AR/VR, the company generates nearly all types of visual content from these twins. This effectively turns engineering data into truly immersive product experiences and virtual applications.
This highly-specialised approach has the potential to transform product design as well as fuel the next generation of consumer experiences.
Founded in 1994, the company has a team of more than 500 employees and is headquartered in Stuttgart, Germany, with offices in Munich and Hamburg as well as in the United States, United Kingdom, China, South Korea and Japan.
It has earned international acclaim for its work on the HBO Series “Game of Thrones”—for which it was awarded an Emmy for Outstanding Visual Effects.
The company’s high-end creative and visual effects capability is especially relevant in the growing field of extended reality, where life-like models and environments are considered critical to creating fully-immersive experiences.
“Mackevision’s capabilities will add a whole new dimension of content innovation to our portfolio of services. The ‘digital twin’ concept has massive implications not only from a scaled media production and marketing standpoint, but also for our broader vision of helping clients render the most compelling experiences possible,” said Brian Whipple, Head of Accenture Interactive.
The company achieved its most notable success in the automotive industry, with clients including Audi, BMW, Mercedes-Benz, and Porsche—where CGI-based and ‘digital twin’ visualisation has experienced some of the earliest adoption.
“Mackevision is delighted to become part of the Accenture family. With more than 20 years’ experience in 3D visualisation, our visionary technology and efficient Single-Source Publishing (SSP) approach, we create relevant, inspiring product and brand experiences with lasting impact.
We have moved from being a content provider to providing relevant end-to-end solutions for our clients, and we’re looking forward to collaborating on creating meaningful client experiences on a global scale under Accenture Interactive,” said Mackevision CEO, Armin Pohl.