Discover how Hartz & Cutwater captured cat lovers’ hearts (and stomachs) this Valentine’s Day with their #BeMyMainSqueezeUp, an influencer-led Delectables campaign.
BMW’s multifaceted advertising campaign, which takes a customer-centric approach, is designed to strengthen brand identity, says GlobalData. This approach is aimed at making the audience feel valued and important.
The marketing landscape is constantly evolving, and staying ahead of the curve is crucial for businesses of all sizes. Here are five key trends to watch in 2025:
ASUS will debut the world’s lightest Copilot+ PC during the AIways Incredible launch on January 7, 2025. This groundbreaking laptop redefines ultra-light, AI-powered performance and will kick off CES 2025 with a live global stream.
Committed to using coffee as a vehicle to create enduring change, San Francisco Bay Coffee and Cutwater, have partnered to launch an all-new brand platform and integrated campaign.
The L’Enfant Bleu association has announced “Death Notice”,: a shock campaign that shatters silence by announcing the future deaths of abused children in the French press.
SEK, a Finnish creative agency, is breaking barriers in the industry by opening its doors to young people from underrepresented backgrounds. The creative industry’s doors are challenging to open. SEK wants every young person to have an equal chance to enter.
Brandon Consultants, a renowned creative brand consultancy, has played a pivotal role in helping Paulig Coffee introduce a reimagined coffee range.
Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign spotlighting the harsh realities of car ownership.
Bata, one of the world’s leading footwear companies, proudly celebrates its 130th anniversary with a new brand campaign: “Make Your Way.” This milestone highlights Bata’s rich history while marking an exciting evolution to strengthen its position as a top choice for consumers worldwide.
Nostalgia, a sentiment that evokes a longing for the past, has become a powerful marketing tool. In this article, we elaborate on this timeless marketing tool and the strategies to harness it for effective branding.
Qatar Airways has unveiled a new global ‘AI Adventure’ film that uses state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone.
