World Branding Forum

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Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges Today Hot Wheels and...

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Branding Featured News

Hot Wheels Celebrates Its 50th Anniversary Since Its First Die Cast

Olivia Pearce

May 18, 2018

Anniversary marked by Hot Wheels with yearlong lineup of live experiences, new digital content, products, partnerships and commemorative items Today, Hot Wheels, a global toy-selling...

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Campaigns Featured News

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

Joshua Hughes

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...

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Campaigns Featured News

KFC partners Meals on Wheels America to feed seniors across America

Olivia Pearce

March 26, 2021March 25, 2021

KFC donates one million pieces of chicken to America's seniors who were disproportionately impacted by COVID-19 Kentucky Fried Chicken is once again donating one million...

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Featured Marketing News

Toys”R”Us Unwraps The 2017 Holiday Hot Toy List

Thomas Ng

September 7, 2017

Brand Celebrates 20th Anniversary of the Only List that Matters with Geoffrey's Top 20, New Services and More Toys"R"Us today unveiled its 2017 Holiday Hot...

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Entertainment Featured News

Mattel Adventure Park to Open in Arizona by 2024

Ashley Ooi

August 11, 2023

Hot on the hot pink heels of box-office success Barbie, Mattel plans to open a Mattel theme park in Arizona. The Mattel Adventure Park will...

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Automotive Branding Press Release

FIAT Reveals Latest Fashion Icon, 2025 Fiat 500e Giorgio Armani Collector’s Edition

Rene Andre

November 22, 2024

At the 2024 Los Angeles Auto Show, in the city known as a global leader and trendsetter in electric vehicles and fashion, the FIAT brand revealed the new 2025 Fiat 500e Giorgio Armani Collector’s Edition, the perfect balance of elegance, style and sustainability.

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Advertising Branding Featured News Technology

EcoFlow Glacier: The Ultimate Dual-zone Ice-Making Machine

Maheen Fatima

January 11, 2024

The EcoFlow Glacier emerges as a game-changer for outdoor enthusiasts. Mainly, it targets RV and boat owners or anyone seeking modern comforts amidst nature's vastness. ...

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Branding Campaigns Design Marketing Technology

Mind-Bending Swatch Campaign Asks What If It Was a Square

Ashley Ooi

August 18, 2023

In a world where everyone is a circle, be a square. At least, that’s what the new Swatch campaign with Sticky Studios imagines. ‘What If’...

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Campaigns Featured News Videos

Jaguar Unwraps Holidays with Jonathan Scott

Deborah Joy Peter

December 12, 2018December 19, 2018

Jaguar has partnered with Property Brothers host, Jonathan Scott, to create a festive window display starring its E-PACE sport utility vehicle. Jaguar is teaming up with...

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Advertising Campaigns Featured News Videos

Tirendo Pulls Out All the Stops for Global Push with Vettel

Deborah Joy Peter

November 4, 2015November 5, 2015

Featuring its brand ambassador, the message behind the campaign is: with the right tyres, there is no such thing as the wrong direction Online tyre...