World Branding Forum

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World Surf League has launched a brand campaign themed, ‘You Can’t Script This’, in support of the Billabong Pipe Masters of 2015 In conjunction with...

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Design Featured News Social Media Technology

Yahoo Messenger Relaunches with Enhanced Capabilities

Joshua Hughes

December 3, 2015December 3, 2015

Built on a modern platform, the app makes sharing, unsending, and liking messages, photos, and animated GIFs hassle-free and quick Yahoo! has launched a new...

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Advertising Campaigns Featured News Videos

Clash of Kings Powers Up Fresh Round of Advertising

Deborah Joy Peter

November 27, 2015November 27, 2015

Clash of Kings has launched a second installation worldwide in key markets like the United States, United Kingdom, Germany, and Japan Following a first round of...

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Branding Campaigns Featured News Videos

Virgin Elevates Flyer Experience with Street View

Olivia Pearce

November 12, 2015June 13, 2023

The airline has launched an interactive brand campaign encouraging travellers to test drive their flight on the ground before take-off Virgin America has just launched an...

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Advertising Marketing News

GroupM Enhances Digital Expertise with Essence Acquisition

Joshua Hughes

November 4, 2015November 4, 2015

The tie-up will see Essence continue operating as an independent brand, but with the advantage of GroupM's reach and infrastructure GroupM, had added, Essence, the world’s...

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Advertising Campaigns Featured News Videos

Hankook Strives for Top Tier with Never Halfway

Joshua Hughes

November 2, 2015November 2, 2015

Given Hankook's strong affiliation with professional baseball, the campaign's launch was timed to coincide with the World Series Hankook Tire America has rolled out a...

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Coors Light Pops Open Super Refresh-Men for iOS and Android

Thomas Ng

October 29, 2015October 29, 2015

The game has extended to Xbox 360 and Xbox One, and for download on Apple and android devices, making the brand the first to create a...

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Advertising Featured Industry News

Real-Time Advertising Summit Returns to London

Olivia Pearce

October 22, 2015

Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising On the...

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Advertising Featured Industry News

Essence Matches Growth with Four New Senior Promotions

Deborah Joy Peter

October 21, 2015October 21, 2015

With all promotions now in effect, Garza, Thomas, and Krick report to Reifenheiser, while Kirtcheff reports to COO, Richard Mooney In line with the brand’s...

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Advertising Branding Featured News Videos

Business Wire Switches On the News with TV Debut

Olivia Pearce

October 16, 2015October 19, 2015

Its soon launching news show called BizWireTV underscores the brand’s strategic production partnership with Al Roker Entertainment Business Wire in collaboration with Al Roker Entertainment...

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Advertising Featured Industry News

4A’s Reveals 2016 Partner Awards Jury and Adds A Category

Joshua Hughes

October 9, 2015October 9, 2015

The upcoming installation of the Awards welcomes 22 members to its panel of judges including 72andSunny Founder and CEO, John Boiler, who is set to chair The...

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Branding Featured Industry News

World Branding Awards Honour 118 with Brand of the Year Title

Olivia Pearce

September 28, 2015November 18, 2016

Apple, Cartier, Coca-Cola, Facebook, Google, and 113 other brands from 30 countries in all were recognised at the 2015 World Branding Awards Documenting its latest installation, this...