World Branding Forum

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The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names WISeKey has moved to update FC Barcelona’s FCB...

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Anheuser-Busch Packs Best Damn Cherry Cola Punch

Joshua Hughes

February 25, 2016June 13, 2023

The launch is being supported by a media and digital campaign as well as experiential activation at the SXSW Interactive Festival Anheuser-Busch is set to...

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Under Armour Ups Game with #RuleYourself Push

Joshua Hughes

February 24, 2016February 24, 2016

The fresh phase emphasises the theme of ‘the joy of missing out’ and tagline—It's What You Do in the Dark that Puts You in the...

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IKEA Canada Makes it Count with #EverySecond

Deborah Joy Peter

February 22, 2016February 23, 2016

Titled Every Second and featuring some of the most special at-home moments, the main spot highlights unique one-second stories IKEA Canada has rolled out an entirely consumer-generated...

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B-M Study Reveals Obama as Instagram’s Most Popular

Anisha Kapoor

February 17, 2016February 18, 2016

By 2 February 2016, the world leaders surveyed had accumulated almost 23 million followers and published more than 76,000 posts A new Burson-Marsteller study indicates...

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Campaigns Featured News Social Media

Kohl’s Heads to the Oscars with #AllTheGoodStuff

Thomas Ng

February 10, 2016February 10, 2016

The digital campaign in play is set to feature the marque’s expansive product assortment across the home, beauty, and fashion categories Kohl’s has signed on as...

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Coca-Cola Unleashes Marvel Superpowers with Coke Mini

Joshua Hughes

February 9, 2016February 9, 2016

The Marvel themed spot debuted during the second quarter of the Super Bowl 50 to unveil the brand’s signature 7.5-ounce Mini Can Coca-Cola has launched...

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PayPal Talks New Money at Super Bowl 50

Deborah Joy Peter

February 4, 2016February 4, 2016

Its Big Game global push covers TV, outdoor, digital, social media, public relations and experiential activations and runs throughout 2016 PayPal has unveiled a major...

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Godiva Displays Affection for Valentine’s with Longoria

Thomas Ng

February 4, 2016February 4, 2016

Adding a personal touch, the Telenovela actress and Executive Producer will surprise people she loves with her own version of PDGs Godiva has launched a...

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Budweiser Uncaps Mirren to Drive Home Safety

Joshua Hughes

February 3, 2016June 13, 2023

The Super Bowl 50 push will feature two spots whilst rallying the support of the Hollywood actress to carry its message of safety across Budweiser has...

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LG Debuts Pilot Super Bowl Push Starring Neeson

Deborah Joy Peter

February 1, 2016February 1, 2016

It focuses on how the brand brings future-forward home entertainment innovations to viewers with its latest OLED TV technology LG Electronics has released its pilot...

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Honda Dubs Ridgeline the New Truck to Love

Anisha Kapoor

February 1, 2016February 1, 2016

The new television spot marks the brand's first official Super Bowl commercial since 2014 and Super Bowl 48's Hugfest Honda has rolled out a preview...