World Branding Forum

Read Time:5 Minute, 27 Second

Embrace romance, elevate your special day with enchanting perfumes and home fragrances. When selecting a fragrance for Valentine's Day gifting, it is important to choose...

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Branding Marketing News

OREO and Super Mario Release Limited-Edition Collaboration

Ashley Ooi

July 4, 2023

Mondelēz’s global snack brand, OREO, has dropped a limited-edition collection of Super Mario Oreos that are as tasty as they look. Combining everyone’s favourite cookie...

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Featured General News

Italy’s Campari buys French Brand Picon

Olivia Pearce

May 12, 2022May 12, 2022

Italian drinks group Campari has agreed to acquire French bitter aperitif brand Picon and related assets from Diageo for around 119 million euros ($125.7 million),...

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Featured General News

TUI’s New Holiday Bookings Top Summer 2019

Joshua Hughes

May 11, 2022August 24, 2022

Britain’s biggest holiday company, Tui, says sales for the summer season are currently at 85 percent of the level of summer 2019 – and that...

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Campaigns Featured News

Nike articulates a new vision for global football in new campaign

Olivia Pearce

June 28, 2021

Nike's film focuses on empowering and uniting football players, helping them to realize their collective power to create a new version of the game Nike's...

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Campaigns Featured News Videos

Marriott Reimagines Rewards Under Bonvoy

Deborah Joy Peter

February 21, 2019February 22, 2019

Marriott Bonvoy, the new name and travel programme representing the hotel chain’s rewards platform, will premiere with a global ad campaign. Marriott International has created...

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Branding Featured News Videos

Marriott Unveils Bonvoy Boundless Credit Card

Olivia Pearce

January 25, 2019February 9, 2019

For the rebrand of the Marriott Rewards Premier Plus Credit Card, the hotel chain tied up with Chase Card Services to launch a new product....

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General

Luxury Card Launches New TV Commercial with Ian Walsh

Joshua Hughes

June 22, 2018

Luxury Card promotes its stylish metal card designs in commercial with professional surfer, Ian Walsh Featuring Ian Walsh, the message of the new commercial focuses...

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Industry Public Relations

Leslie Bishop Joins 5W as Senior Vice President

Anisha Kapoor

May 21, 2018

Bishop to further develop 5W Public Relations' services and communications programmes within travel, hospitality, and entertainment spaces 5W Public Relations (5WPR), an independently owned PR...

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Featured Marketing News

Marriott International Completes Starwood Takeover

Deborah Joy Peter

September 23, 2016September 23, 2016

Marriott International will operate over 5,700 properties, representing 30 brands from the moderate-tier to luxury in more than 110 countries. Marriott International has completed its acquisition...

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Press Release

Jenama Malaysia dan Singapura di antara 210 Pemenang Anugerah Jenama Dunia 2016 di Istana Kensington

WBF

September 20, 2016April 3, 2017

LONDON – September 20, 2016 – (BUSINESS WIRE) – Edisi ketiga Anugerah Jenama Dunia yang berprestij itu menyaksikan 210 jenama dari 30 buah negara mendapat...

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Featured Marketing News Videos

Unilever Debuts #TuTwist Push Targeting Latinas

Olivia Pearce

April 5, 2016April 5, 2016

The programme spotlights Giselle Blondet, the host of Telemundo’s Gran Hermano, and is written by Comedy Central’s Alternatino star, Arturo Castro Unilever’s U.S. Food and refreshment...