Luxury Card promotes its stylish metal card designs in commercial with professional surfer, Ian Walsh
Featuring Ian Walsh, the message of the new commercial focuses on how Luxury Card membership and its benefits help Cardmembers to experience more, reach their own personal peak and enjoy the rewards this lifestyle offers.
Walsh recently achieved a perfect ten during the renowned 2017 Pe’ahi Challenge—a pinnacle for any big-wave surfer—and received the prestigious Ride of the Year Award at the 2018 World Surf League Big Wave Awards. A cardholder as well as a zealous and dedicated athlete, Walsh understands the value of his membership.
“I am constantly juggling my professional career and family responsibilities, like anyone else. I always have my Mastercard Gold Card on me because its global concierge team is there 24/7 to keep my life in order,” said Walsh.
“We are privileged to be able to call Ian Walsh our cardholder and ambassador. His lifestyle reflects our customers—they are dedicated to their pursuits. As such, they are busy, they travel around the world and they expect quality service, value and peace of mind from the company, which allows them to focus on what matters most to them,” said Marina Kissam, Vice President, Customer Experience.
Each Mastercard Gold Card is engineered with a 24K-gold-plated stainless steel front and carbon back, and with 46 patents issued globally, the company leads the industry in metal card design and construction. The craftsmanship and innovation entailed in the development and manufacturing of each card exemplify its brand identity.
As the top-tier card, the Mastercard Gold Card provides best-in-class benefits to its Cardmembers: 2% redemption rates for airfare and cash back; 24/7 access to Luxury Card Concierge; Luxury Card Travel benefits with an average total value of US$500/£376.8 per stay at leading hotel properties such as The Ritz-Carlton, Mandarin Oriental and The Peninsula; US$200/£150.7 annual airline credit; US$100/£75.4 TSA Pre-Check application credit; and unlimited complimentary global airport lounge access with Priority Pass Select, including companions.
Running 15, 30 and 60 seconds long, the work was developed in-house as a creative collaboration between the company and Ian Walsh. The musical score was exclusively commissioned to perfectly capture the message’s mood and theme.
Shot on location in scenic Jackson Hole, Wyoming, and Walsh’s home of Maui, Hawaii, every detail of this commercial reflects the feeling of being a member.