World Branding Forum

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Target has debuted its first standalone floral brand, Good Little Garden, promising to add a splash of nature to consumers’ lives without breaking the bank.

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Medalla Light Works To Rebuild Coral Reefs

WBF

April 22, 2022

With the climate crisis causing an increase in natural disasters across the globe, Medalla Light brewery is decidedly taking action in defence of the planet’s...

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Campaigns Featured Marketing News

Oral-B announces the launch of its oral health initiative

Joshua Hughes

October 21, 2020

Eva Longoria, Kelly Rowland, Mario Lopez, and Manny MUA are joining forces with Oral-B to bring awareness to the importance of making oral health a...

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Advertising Featured Marketing News

Oral-B partner with Channel 4

Joshua Hughes

September 13, 2019September 13, 2019

Oral-B and Channel 4 have come together for a new campaign to show people how much plaque they have after brushing with a manual toothbrush....

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Branding Featured News Videos

H&M Inks Partnership with Designer Erdem Moralıoğlu

Olivia Pearce

July 14, 2017July 14, 2017

H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann. H&M has secured...

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Branding Featured News

Starwood Unveils Hotel Colonnade in Coral Gables

Olivia Pearce

October 4, 2016October 4, 2016

The Starwood makeover repositions the property as an elevated retreat parked on the famed Miracle Mile in the heart of Coral Gables. Hotel Colonnade, the...

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Branding Featured News

Saks Fifth Avenue Expands Collection with EB Florals

Olivia Pearce

May 5, 2016May 5, 2016

Saks Fifth Avenue is exclusive retail destination for EB Florals in Beverly Hills, San Francisco, Las Vegas, Houston as well as Toronto. Saks Fifth Avenue...

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Beauty Branding

Steve Madden Unveils Rose Goldie: A Statement in Scent

Rene Andre

June 5, 2025

Steve Madden has unveiled Rose Goldie Eau de Parfum, a new floral-ambery fragrance that captures the spirit of modern glamour and confident self-expression.

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Advertising Branding Featured General News

11 Wild Barbie Movie Marketing Gimmicks That Are Too Powerful to Stop

Maheen Fatima

July 31, 2023August 1, 2023

From its amassed box office collection of $194.3 million to attracting more than 100 promotional partners, Barbie has become the sensation of the year. Directed...

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Campaigns Featured News

Procter & Gamble and Major League Soccer announces partnership

Joshua Hughes

April 15, 2021

P&G looks forward to engaging passionate fans and collaborating with MLS to support local communities and increase equity in sports and society As Major League...

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Campaigns Featured Marketing News

Deep Blue Digital Campaigns with Great Barrier Reef Legacy

Anisha Kapoor

November 14, 2017November 15, 2017

Deep Blue Digital comes to the aid of the Great Barrier Reef Legacy's efforts to increase study efforts about severe coral bleaching over the past...

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Featured Marketing News

Chile Promotes World-Class Services Platform in International Campaign

Anisha Kapoor

October 25, 2017October 25, 2017

Highlighting its innovative, creative, and high-quality service sector, "Chile, a World of Services" launches in the United States this week Reliability, diligence, and creativity are...