World Branding Forum

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Plans to Remove XL Cups, Extend Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más Scholarship and Make More Sustainable Choices Taco Bell pledges...

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Branding Featured News

The UPS Store Wows Judges at Rose Parade Debut

Anna Yuu

January 3, 2017January 9, 2017

The Isabella Coleman Award is given to the float that represents the best in presentation of colour and colour harmony through floral use. The UPS...

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Branding Campaigns Featured News Videos

Myntra Unveils 360-Degree Push for End of Reason Sale

Olivia Pearce

December 29, 2016December 29, 2016

Myntra has rolled out a major celebrity-activated ad push to promote the country’s biggest fashion sale of the year—End of Reason Sale. India’s online fashion...

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Featured Marketing News Videos

Jenny Craig Runs Pre-Resolution with Kirstie Alley

Anisha Kapoor

December 28, 2016December 28, 2016

Jenny Craig is working with spokesperson, Kirstie Alley, to promote its new Pre-Resolution campaign which runs until 31 December. Jenny Craig has introduced a new...

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Ecobuild Launches the Big Innovation Pitch with M&S

Thomas Ng

December 20, 2016December 20, 2016

The Ecobuild Big Innovation Pitch has returned for a third consecutive year, with the latest installation featuring a Marks & Spencer tie-up. Ecobuild has teamed...

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Burson-Marsteller Appoints Worldwide President

Anisha Kapoor

December 14, 2016December 14, 2016

Burson-Marsteller Global Public Affairs Practice Chair, Kevin Bell, has been promoted to Worldwide President, effective immediately. Burson-Marsteller has appointed Kevin Bell (pictured) to Worldwide President,...

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Ogilvy PR Appoints Dan Goodman for North America

Anisha Kapoor

December 9, 2016May 5, 2017

Ogilvy PR has appointed business development expert, Dan Goodman, to Senior Vice President of Business Development for North America Ogilvy PR has named Dan Goodman its Senior...

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Industry News

Warc and Deloitte Digital Launch Toolkit 2017

Deborah Joy Peter

December 7, 2016December 7, 2016

Warc has released Toolkit 2017 in line with Deloitte Digital, which features six key trends examining the challenges faced by marketers. Warc, the global marketing...

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Branding Featured News Videos

Marc Jacobs Reactivates Global #CastMeMarc Call

Olivia Pearce

December 5, 2016December 5, 2016

Marc Jacobs has reactivated #castmemarc to find its next social media sensation. The new casting call via video runs until 16 December. Marc Jacobs Beauty...

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Branding Featured News

Guess Grows Latin America Footprint with Paraguay

Olivia Pearce

December 2, 2016December 2, 2016

With the Asunción retail concept store now launched, Guess will continue its expansion strategy with further openings in Latin America. Guess has opened its inaugural...

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Advertising Featured News

Columbia Sportswear Goes Rogue One with Lucasfilm

Joshua Hughes

December 2, 2016December 3, 2016

Columbia Sportswear and Lucasfilm have launched a limited-edition Rogue One: A Star Wars Story jacket line with three new releases. Columbia Sportswear has unveiled three...