World Branding Forum

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Compare the Market new advert has introduced a new character, the wombat, to its famous meerkat family. The price comparison site has unveiled its new...

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Advertising Featured

Serious Tissues announced as Sky Zero Footprint Fund winner

Rebecca Saw

December 9, 2022

Serious Tissues has been awarded £1m in airtime with Sky. The eco toilet paper brand was up against Ecosia, Homethings, Royal Mail, and WUKA in...

Read Time:4 Minute, 18 Second

Branding Design Featured General News

Fforme Carries Momentum to Paris

Olivia Pearce

October 3, 2022October 3, 2022

Fforme has struck a chord with its sleek and sculptural approach to womenswear, offering mobility and comfort to high achievers. The brand, which aims to...

Read Time:5 Minute, 25 Second

Branding Campaigns News Press Release Public Relations

Newly Rebranded Hartz and Agency of Record, Cutwater, Launch Playful Campaign for Delectables

Ashley Ooi

September 22, 2022June 23, 2023

Debut campaign unveils all-new visual identity, catchy tagline and jingle, full-funnel media plan, along with much more Leading petcare brand Hartz and creative and media...

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Featured General News

SodaStream announces brand-repositioning

Olivia Pearce

September 15, 2022

Following SodaStream’s digital transformation and consumer centric strategy launched three years ago, the company is tapping into its consumers' growing interest in design, innovation, mixology,...

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Featured General News

Desperados: ‘Pour some unusual on your usual’

Joshua Hughes

July 25, 2022July 25, 2022

Desperados, the Heineken beer brand, has released a global campaign that showcases party guests experimenting with fashion and music. "Pour some unusual on your usual",...

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Featured General News

Kellogg exec outlines brand growth strategies

Joshua Hughes

June 17, 2022June 17, 2022

Charisse Hughes, chief global brand and advanced analytics officer at the Kellogg Co., recently posted on Social K: Kellogg Company Blog, outlining three data-driven strategies...

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Featured General Marketing News

Nielsen Collaborate with TikTok

WBF

May 25, 2022May 25, 2022

Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together...

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Advertising Campaigns Featured General Marketing News

Renault Miniatures “The Originals”

Joshua Hughes

May 3, 2022

In December 2021, Renault opened its online merchandising shop, "The Originals Store Renault", featuring miniatures of the brand's most iconic models: R5, 4L, R12 Gordini,...

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Campaigns Featured General Marketing News

Burger King Fans Can Only Name The Whopper

WBF

April 28, 2022April 28, 2022

Regardless of where you are in the world, you’ll find Burger King menus feature a wide range of products. In America, even the burger selection...

Read Time:7 Minute, 26 Second

Branding Campaigns News Press Release Public Relations

Newly Rebranded Discover Boating and Agency of Record, Cutwater, Honor Next Generation of Boaters

Ashley Ooi

April 26, 2022June 23, 2023

Debut campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water Discover Boating, powered by the National...