World Branding Forum

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Hot on the hot pink heels of box-office success Barbie, Mattel plans to open a Mattel theme park in Arizona. The Mattel Adventure Park will...

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Featured Marketing News

AqVerium Launches The Water Sustainability Score With Leo Burnett India

Ashley Ooi

August 9, 2023

AqVerium, the first digital water bank in the world by AquaKraft Group Ventures, has partnered with Leo Burnett India to create the world’s first Water Sustainability...

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General Marketing News

Karisma Hotels & Resorts Launch World’s First Autism Concierge

Ashley Ooi

August 8, 2023

Florida-based Karisma Hotels & Resorts has recently introduced and launched the world’s first Autism Concierge. Developed in partnership with Autism Double-Checked, the initiative aims to...

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Branding Featured General News

Gucci Owner Kering Buys 30% Of Valentino for €1.7 Billion

Maheen Fatima

August 1, 2023

French luxury agglomerate group Kering has acquired 30% of the Italian house Valentino shares for €1.7 billion. With this binding agreement, the brand hands over...

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Design News

Vogue Brazil Font Wins D&AD Awards 2023 Graphite Pencil

Ashley Ooi

July 24, 2023July 26, 2023

The stunning duality of Vogue Brazil’s custom-made typeface by Studio DRAMA is now officially an award winner. Securing the Graphite Pencil in the D&AD Awards...

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Branding Design Featured Marketing Technology

L’Occitane Steps Into the Metaverse With First Virtual Store

Ashley Ooi

July 24, 2023

The newest retail store of French beauty label L’Occitane is unlike any of its others, as the brand launches its first virtual outlet in the...

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Branding Design News Press Release Public Relations

WMH&I Opens the Door to a New Identity for Education Charity INSPIRE

WBF

July 11, 2023

London, 10 July: Branding agency WMH&I has created a new identity for London’s biggest education charity, INSPIRE, following the merger of two Education Business Partnerships (EBP)...

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Marketing News

Virgin Wines and WH Smith Announce Travel Partnership

Ashley Ooi

July 11, 2023July 11, 2023

Virgin Wines, an online wine retailer established by Sir Richard Branson’s Virgin Group, has announced its partnership with travel retailer, WH Smith Travel. The collaboration...

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Advertising Branding Featured News Technology

M-Cube Unveils Immersive Installation in Florence Train Station

Maheen Fatima

July 11, 2023

M-Cube's 30 million pixel installation at the Florence train station gives life to an immersive audio and video installation, integrating hues of 3D art. M-Cube,...

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General News

Citilink Begins New Flight Route From Bali to Papua New Guinea

Ashley Ooi

July 10, 2023

Indonesian low-cost airline Citilink has launched its newest international route, departing from Denpasar in Bali to Port Moresby in Papua New Guinea. The direct travel...

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Advertising Branding Featured Marketing News

Castore Turns Andy Murray’s Hip X-Ray Into a Summer Campaign

Maheen Fatima

July 6, 2023

British sportswear hub, Castore, pays homage to English footballer Andy Murray by using his hip X-ray as a billboard. Castore believes in uplifting your athletic...

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General Marketing News

Deichmann Unlocks New Store at Epsom’s Ashley Centre

Maheen Fatima

July 5, 2023July 5, 2023

With a 3,498 sq ft geographical area and £40,000 investment, the European footwear giant, Deichmann, kicks off its new store at Ashley Centre. Just opposite...