This declaration of Merkle as Burger King’s CRM commits to land a digital proposition concerning the brand’s growth ambition!

With the integration of Merkle, a Dentsu company, Burger King aims to synthesize effective strategies for disruptive future opportunities.

Following this, data-driven customer experience management company aims to handle Burger King’s CRM account.

By working as a solid bridge between customers and the representative company, CRM maintains an ongoing level of key engagement. Not only it provides seamless services to clients but also works to maintain a company’s positive image.

Image Source Burger King

Therefore, to build this profitable relationship, Merkle steps on Burger King’s soil. For this reason, Merkel has been given the responsibility of strategies, creativity, emails, and digital activity.

Meeting customers’ expectation is by far the most prominent factor that can uplift or disrupt a company’s reputation. If you can’t live up to your customer’s expectations, you can’t progress. That’s why with Merkel’s strategies, Burger King will reinvest in meeting customer demands.

Moreover, it’s not the first time that Burger King has worked with Dentsu. Its media agency, iProspect has been helping the brand to drive revenue through its digital app.

Anne Stagg, CEO, UK, Merkle, said: “Burger King is a fantastic brand that stands out from the competition with its bold and edgy personality. We are delighted to be partnering with them to provide strategic CRM consultancy, creativity, and execution to deliver increased customer engagement and ultimately grow revenue”.

Timothy Love, director of digital at Burger King, said: “We are extremely excited to have Merkle join our great roster of agencies. Their industry knowledge and passion for the brand proved they were the perfect partner. We can’t wait to collaborate and deliver industry-leading campaigns in the coming years“.

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