Cendyn, a global leader of integrated hotel solutions, has unveiled a revamped brand identity and a consolidated product offering.
In addition, Cendyn’s new value proposition presents a powerful collection of integrated solutions, enabling hoteliers to find new guests, book more direct, and grow revenue.
Representing key parts of its product portfolio, Cendyn’s new consolidated Revenue Growth Package – powered by artificial intelligence (AI) – is designed to unlock a hotel’s full revenue potential across the digital landscape.
Establishing a robust online presence is paramount for hoteliers as they seek direct bookings to grow revenue. With 90%* of searches for hotels conducted on Google, Cendyn’s Revenue Growth Package prominently ranks hotels through metasearch and paid search strategies, utilizing competitive pricing that resonates with a hotel’s target audience. Coupled with Cendyn’s CRM, hoteliers can deploy personalized marketing, offering guests bespoke experiences and targeted social media and multi-channel ad campaigns.
Apart from that, Cendyn’s integrated platform provides hotels with a seamless advertising strategy, ensuring marketing spend makes the most impact and converts more profitable revenue.
“We’re enabling hotels to leverage all their data,” said Jack Blaha, CEO, Cendyn. “By using AI to create audiences, identifying and communicating with people who should be customers, hotels are able to allocate marketing budgets in a more targeted manner, spending where it makes the most difference and converts the most profitable revenue.”
Alongside the brand revamp, Cendyn has reinforced its technology, services, and account management teams to support the company’s plans for further expansion and market penetration. The company’s headcount has seen double-digit growth in the past year, particularly in its key growth regions of EMEA and APAC.
Additionally, Cendyn now employs over 750 people across the globe, covering the USA, France, UK, Spain, Germany, Singapore, India, and Australia serving over 32,000 hotel customers in more than 150 countries.
Discover more about Cendyn’s new look and services at cendyn.com
