Read Time:2 Minute, 1 Second

Iconix Brand Group To Search for New CEO as Founder Neil Cole Steps Down

August 7, 2015

Cole Steps Down as Chief Executive Officer, Chairman and President; Board Member Peter Cuneo Appointed Chairman and Interim CEO Iconix Brand Group said that Neil...

Read Time:2 Minute, 14 Second

Branding Featured News

Virgin America Celebrates 8 Years Of Flying In Style

Olivia Pearce

August 7, 2015

Airline Marks its 8th Birthday with a Fare Sale to Thank Loyal Flyers, a Special Proclamation by the Mayor of San Francisco and "Virgin America...

Read Time:2 Minute, 33 Second

Branding Featured News

Nexen Tire Signs Official Partnership with Manchester City Football Club

Anisha Kapoor

August 7, 2015

Brand hope to accelerate its European market expansion; Will execute various marketing activities by utilising home stadium advertising and players' portrait rights Nexen Tire, a...

Read Time:1 Minute, 56 Second

Branding Featured News

Seiko Opens First “Seiko Premium Boutique” in Ginza, Tokyo, with Wang Leehom

Olivia Pearce

August 6, 2015

The boutique is the first shop to carry Seiko's three luxury brands exclusively: Grand Seiko, Credor and Galante, and is situated in the high-end Ginza...

Read Time:2 Minute, 32 Second

Advertising News Technology

Ogilvy & Mather Takes On Technology Company HundredX As New Strategic Partner

Joshua Hughes

August 6, 2015

Agency Expects Customer Fast Feedback Technology To Help Drive Bottom Line Performance Ogilvy & Mather North America, one of the largest marketing communications companies in...

Read Time:5 Minute, 54 Second

Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

Read Time:1 Minute, 15 Second

Featured News Social Media Technology Videos

How A Superstar Launches A New Brand – Cristiano Ronaldo Introduces ROC Live Life Loud

Olivia Pearce

August 5, 2015August 6, 2015

Monster has Partnered with the Soccer Superstar to Come Up With His Own Headphones and Speakers Brand When most people want to launch a new...

Read Time:1 Minute, 14 Second

Industry News

Jiffy Packaging To Clamp Down on Brand Theft

Thomas Ng

August 5, 2015

Jiffy Packaging, makers of the iconic Jiffy Padded Bag, is embarking on a programme of brand protection The leading protective packaging company has for some...

Read Time:1 Minute, 15 Second

Industry News

Ashley Zickefoose is On The Border’s New Chief Marketing Officer

Anisha Kapoor

August 5, 2015

OTB Selects Foodservice and Restaurant Industry Veteran Ashley Zickefoose for Top Marketing Position at the World's Largest Casual Dining Mexican Concept On The Border Mexican...

Read Time:2 Minute, 4 Second

Campaigns Featured News

Intel Launches New 2 in 1 Campaign Targeting Small Business Owners

Thomas Ng

August 4, 2015August 4, 2015

"Power of AND" Campaign Suggests There's No Room for Compromise Semiconductor brand leader Intel has launched a digital and print advertising campaign that gets to...

Read Time:2 Minute, 4 Second

Branding Featured News

Tagline Guru Releases Survey of 2016 U.S. Presidential Campaign Slogans

Joshua Hughes

August 4, 2015

Best and Worst Slogans Ranked for Memorability and Authenticity Tagline Guru, a verbal branding agency, has released its survey of the best and worst slogans...

Read Time:1 Minute, 42 Second

Campaigns Featured News Videos

MetLife Hong Kong’s New Brand Campaign Encourages People To Light Up Their Dreams

Olivia Pearce

August 4, 2015

MetLife Hong Kong has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with...