Read Time:1 Minute, 40 Second

Purch Adds Active Junky to Cart for Outdoor Business

September 21, 2015September 21, 2015

Consumers will enjoy a suite of loyalty incentives for each outdoor gear purchase across more than 100 stores via the Active Junky website Digital content and commerce company, Purch, has...

Read Time:1 Minute, 21 Second

News Public Relations

MWWPR Hires Byzmek to Drive Media Strategy

Anisha Kapoor

September 21, 2015September 21, 2015

The firm picks politically-savvy communications expert to lead media solutions for its global clients while based in Washington, D.C. MWW Public Relations has named Erin Bzymek to...

Read Time:1 Minute, 48 Second

Branding Featured News Videos

Seiko Flashes First GPS Solar Watch Series with Web Movie

Olivia Pearce

September 18, 2015September 18, 2015

The watchmaker unveils new range targeting global travellers with a pre-launch web movie that clocks 400,000 views in under three weeks In conjunction with the...

Read Time:1 Minute, 32 Second

Branding Featured News Videos

Madewell Expands Global Footprint from Three to 100 Countries

Thomas Ng

September 18, 2015September 18, 2015

The U.S. based denim brand grows e-commerce base across the regions of Asia, Australia, Europe, the Middle East, and South America due to popular demand...

Read Time:1 Minute, 28 Second

Branding Featured Industry News

Hyatt Hotels Corporation Picks Honduras as Vacation Spot

Anisha Kapoor

September 18, 2015September 18, 2015

The hospitality mammoth partners with Latam Hotels to roll out Honduras' first Hyatt Place Tegucigalpa property Hyatt Hotels Corporation and Latam Hotels Corp have launched...

Read Time:1 Minute, 11 Second

Advertising News

Jack Morton Poaches Geometry’s Bruce Henderson to Fill CCO Role

Joshua Hughes

September 18, 2015September 18, 2015

The award-winning creative lead has been charged with heading the firm's Creative Council and brand marketing Marking a key addition to its leadership team, global...

Read Time:2 Minute, 32 Second

Branding Campaigns Featured News Videos

Johnnie Walker Gets Ahead with Joy Will Take You Further

Olivia Pearce

September 17, 2015September 27, 2016

The brand 'keeps walking' with biggest ever global investment to drive the next decade of growth for the marque Scotch whisky heavyweight, Johnnie Walker, has unveiled its...

Read Time:1 Minute, 25 Second

Branding News Technology

Expedia Jets Across Orbitz Worldwide Takeover

Thomas Ng

September 17, 2015

The total acquisition of Orbitz Worldwide by the travel company has concluded with the transaction standing at approximately $1.6 billion in enterprise value International travel giant, Expedia,...

Read Time:1 Minute, 25 Second

Ogilvy PR Appoints Stuart Smith’s Successor for EAME

Joshua Hughes

September 17, 2015September 17, 2015

UK CEO Michael Frohlich has been promoted to Chief Executive Officer for the network's Europe, Africa, and Middle East markets On the back of his rise...

Read Time:1 Minute, 29 Second

News Public Relations

Debra Forman Elevated to President of Ketchum Digital

Anisha Kapoor

September 17, 2015September 17, 2015

Her new commission will see her lead the charge for Ketchum Digital and navigate digital and creative solutions for the agency's clients Global public relations network,...

Read Time:3 Minute, 28 Second

Advertising Featured News Videos

John Hancock Launches Fresh Installation of Life Comes Next

Joshua Hughes

September 16, 2015September 26, 2015

The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...

Read Time:2 Minute, 37 Second

Branding Featured News Videos

Hilton Worldwide Swings Deal with Asian Tour

Olivia Pearce

September 16, 2015September 26, 2015

The international hotel group's latest partnership supports its goal to expand its global sport footprint by further tapping into the golf traveller market In a bid...