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PR Council Debuts Social Campaign to Spotlight the Best of PR at Cannes Lions

Anisha Kapoor - June 23, 2015

Follow #itsallPR for live stream of creativity and innovation across the PR industry in Cannes. The PR Council, the United States’ only trade association for...

Apple Overtakes Google for the Top Spot in the 10th Annual Brandz Top 100...

Thomas Ng - May 27, 2015

World's top 100 brands are now worth $3.3 trillion to businesses. Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in...

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor - May 1, 2015

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...

Mountain Dew Launches First-Ever Global Brand Campaign With “Do the DEW” Rallying Cry

Olivia Pearce - March 30, 2015

Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...

Happy 25th Birthday Adobe Photoshop

Thomas Ng - February 19, 2015

A Cultural Icon, Photoshop Has Been Shaping the Way We View the World Adobe Photoshop, the imaging software that continues to redefine creativity in the...

Nature’s Power Revealed in New Old Spice Fresher Collection Marketing Campaign

Olivia Pearce - February 5, 2015

Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items. Harnessing...

Jeep Debuts New TV Spot to Mark 12 Years as ESPN’s X Games Aspen...

Joshua Hughes - January 15, 2015

Jeep brand debuts new 30-second television commercial, “Polar Vortex,” in conjunction with ESPN’s X Games Aspen 2015. Campaign to also include print, digital, social...

Fisher-Price Asked Parents to Share a Wish For New Year

Anisha Kapoor - January 5, 2015

Fisher-Price released a short film on New Year's day shot in seven countries and five continents entitled Wishes for Baby, marking the official launch...