6 Proven Strategies for Building Emotional Loyalty
Emotional loyalty is rooted in a deep, affective connection between a customer and a brand, transcending the mere exchange of goods and services.
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Italian Fashion Faces Steep Decline in First Half of 2024
Italy’s fashion industry, once a global powerhouse, is facing an unprecedented crisis. With plummeting sales, rising costs, and job losses, the sector is teetering on the brink. Urgent action is needed to save this iconic industry.
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Asics Revolutionises Athlete Performance with Custom Insoles
Paris is undeniably the world's sporting epicentre this summer, with Olympic events across the city. Amidst this global spectacle, Japanese sports giant Asics has made...
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Rotiboy: Baking a World of Happiness
Rotiboy, a name synonymous with delectable buns and irresistible aromas, has carved out a unique niche in the world of bakery delights. Known for its signature coffee-flavoured bun, Rotiboy has won the hearts of many, from its humble beginnings in Malaysia to becoming a globally recognised brand.
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Uber Goes All-Electric with BYD Partnership
Uber and BYD have joined forces to accelerate the adoption of electric vehicles in the ride-sharing industry. The partnership aims to address challenges faced by drivers, such as high vehicle costs and limited charging infrastructure, by offering a wider range of affordable electric vehicle options.
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Boeing Named Kelly Ortberg as New President and CEO
Boeing has appointed Robert K. “Kelly” Ortberg as its new President and CEO. Ortberg, a seasoned aerospace executive with a successful track record at Rockwell Collins, takes the helm as Boeing navigates a complex landscape of legal, regulatory, and production challenges.
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Top 6 Sneaker Hybrids Leading the Footwear Trend
Sneaker hybrids are no longer a fleeting trend, they’re a full-blown phenomenon. This unexpected fusion of sneaker and other footwear styles has captured the imagination of designers and consumers alike. From the high-fashion runways to the bustling streets, hybrid sneakers are everywhere.
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Explosion and Fire at BASF Plant in Germany
A leak of an organic solvent led to an explosion and subsequent fire in the southern part of the BASF site in Ludwigshafen, Germany, reported the company.
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LVMH Masterful Blend of Luxury and Sport at the Olympics
LVMH’s orchestration of a fashion extravaganza at the Paris Olympics marks a pivotal moment in the convergence of luxury and sports. By transforming the global stage into a runway, the conglomerate not only elevated the Games’ prestige but also solidified its dominance in the luxury market.
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Burt’s Bees Celebrates 40 Years with Camp Burt’s ‘84 Summer Collection
In celebration of its 40th anniversary, personal care brand Burt’s Bees has launched a retro campaign, Camp Burt’s ‘84 summer merch collection.
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Sonos Apologises Following Botched App Launch
While Sonos aimed to make a splash with the launch of its new ‘Ace’ headphones, the app issues significantly overshadowed the release. The app’s problems, including missing features and disappearing speakers, have drawn considerable frustration from users.
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Dubai Soars Ahead: Use Drone Technology to Transform Housing
The Mohammed Bin Rashid Housing Establishment (MBRHE) has announced the adoption of drone and artificial intelligence (AI) technologies in its housing projects. The pioneering initiative has been facilitated by collaboration with several leading global companies in this field to ensure the provision of drone and AI solutions designed according to the best international standards. This initiative contributes to a more sustainable and efficient city, aligning with Dubai’s ambitious goal of becoming the world’s leading smart city.