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If Bacon is your last name, the latest campaign by Wright Brand is just the one for you. With over a hundred years of experience as bacon masters, Wright Brand’s campaign hopes to help all the Bacons across America be the best version of themselves.

The nationwide Better Bacons contest offers anyone named Bacon a chance to improve their life. This improvement can be in any aspect or form, like a holiday treat, a bedroom makeover, or a long-awaited shopping spree. 

Only four lucky winners will earn the chance to receive up to $10,000 to improve their lives and become a better Bacon. To participate, applicants with the surname Bacon have to submit a short video or written entry on why they deserve it and how they would better their lives with the prize.

Lindsey Rice, the Brand Manager for Wright Brand, shared, “The Better Bacons contest is about paying it forward and delivering on improving the lives of those who have a special connection to bacon through their surname.”

The campaign began with a man named Bacon in Chicagoland, offering to refurbish his glass-stained window and to give a sneak peek of what others can expect. Applications for the Better Bacons contest close on the 21st of August, 2023.

Wright Brand is part of the Tyson Foods family and was established by Roy Wright and Fay Eggleston in 1992. The brand is Southwest’s biggest bacon and ham producer, with quality products that are hand-selected, trimmed and smoked with wood. 

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Ashley Ooi

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