Ketchum Adds Senior Leaders to Singapore Office, Launches Ketchum Change Presence in Asia Pacific

Ketchum, one of the world leaders in communications and public relations, has announced the appointments of two senior level executives at the company’s office in Singapore, as well as the launch of its speciality change management unit in the region.

Gretchen Huestis, who has served as a director with Ketchum Change in London for two years, has relocated to Singapore to establish Ketchum Change’s presence in Asia Pacific, where she will serve as SVP and Asia Pacific regional director for Ketchum Change. Ketchum Change is focused on helping clients drive business performance by aligning the workplace with the marketplace and building powerful and enduring brands. Through industry-leading counsel and services, Ketchum Change offers valuable guidance to leaders, teams and organizations on how to thrive in a world of constant, fluid and transformational change.

“Our clients are experiencing change on a global level, and they need a strong partner that can help them navigate challenges within the dynamic Asia Pacific region. Gretchen has been an essential part of the global Ketchum Change team, and her move to Singapore will add her innovative thinking in the field of organisational performance to clients in the region,” said Tyler Durham, partner and president, Ketchum Change. “She will provide unique capabilities for clients in the region with a focus on change management, talent development, employee engagement, and creative internal branding and communications solutions that drive demonstrable behaviour change and business results.”

Also underscoring the importance of the Asia Pacific region, Ketchum announced the appointment of Jon Chin as SVP and Asia regional client director. In this role, Chin will be the regional lead for one of Ketchum’s largest global clients in the consumer packaged goods industry and will continue to offer his expertise and counsel to Ketchum’s Asia Pacific brand clients. Chin brings with him 16 years of experience working with clients across the consumer lifestyle, B2B and corporate sectors, including leading Fortune 100 companies such as Philips, Azko Nobel, Estee Lauder, Bayer, Nokia, Scoot, VISA, EMC and DBS. He also has served as regional head of digital for several other global public relations agencies.

“Jon’s experience in conceptualising and executing award-winning integrated communications campaigns shows an innate understanding of what companies need in order to bring creative, resonating ideas to life,” said John Bailey, managing director of Ketchum Singapore. “We’re thrilled to have Jon as a part of our team and the Ketchum Asia Pacific network to encourage innovative thinking among consumer lifestyle brands.”

Jon Higgins, senior partner and CEO of Ketchum’s international operations, said, “It is an exciting time in Singapore, and the entire Asia Pacific region. As the area continues to show positive signs of growth, we know that Gretchen and Jon will continue to uphold our reputation for providing the exceptional communications counsel, leadership, creative thinking and strategic execution that our clients have come to expect.”