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A multi-platform campaign, A Little Piece of Warmth by Werther’s Original and Immediate Media inspires home cooks to try bespoke recipes using Werther’s Original.

The mouth-watering confectionary brand Werther’s Original has partnered with Immediate Media, rolling out its A Little Piece of Warmth campaign.

The highly anticipated campaign includes a massive targeted digital display alongside social media outreach. Correspondingly, leading brands like BBC Good Food, Easy Cook and Olive from Immediate Media Company have also begun showcasing the campaign’s digital display. Eventually, the initiative will drive potential audience to a digital hub.

Besides this, the digital hub inspires home cooks to professionally create recipes using Werther’s Original’s exotic caramel flavors. Immediate’s food team has featured several fascinating recipes incorporating Werther’s Original candies, from banana bars to caramelised Korean beef and many more.

The Immediate Content Studio, Imagine, will handle everything from video content to imagery. Further propagation of the campaign will see active advertisements through print media, podcasts, and live events.

Immediate Media remarked that the campaign will reach new heights of prosperity with the digital ad takeover of BBC Good Food and video-first social amplification. Further augmentation will occur with a thrilling competition on the campaign’s microsite.

Werther's Original
Image Source Immediate Media

For its print campaign, Werther’s Original and Immediate Media have initiated a firm activation. The activation involves making its way to the Olive Magazine cover. To upscale the audience outreach, one can also catch the campaign in BBC Good Food, BBC Gardeners’ World, and Radio Times.

Furthermore, the campaign will also have podcast sponsorships of Tom Kerridge’s podcast, Plodcast, with BBC Countryfile, and Olive podcast.

About Post Author

Maheen Fatima

With years of writing exciting news articles, Maheen Fatima has developed a unique and distinctive approach that shines through in her work. Although she is an Ultrasound specialist by profession, her love for writing has dragged her into this diverse field. She is a professional news author using her writing instincts to carve out new possibilities in the field of News Writing. Her passion for creating formidable content has mesmerised the audience. Her versatile ideas from her brain’s neuro signals are effectively translated into potential words. That’s why she’s here to tell you what’s happening around you in an interesting way.
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