Sainsbury’s Clothing is revolutionizing the fashion world with the imminent launch of its online fashion marketplace. Ultimately, it capitalizes on its massive web presence.
The Sunday Times has reported that the company has approached various third-party fashion specialists. This collaboration also includes Jigsaw and White Stuff to sell on its website and in some stores.
The initiative will allow Sainsbury’s Clothing to expand its variety of clothes and utilize its powerful distribution capabilities.
Sainsbury’s online would follow Marks & Spencer and Next, which have added third-party labels to their web positions.
Adding a growing mid-market label at affordable prices but well above the supermarket norm is an essential addition to that offer. Surprisingly, it’s something that you wouldn’t have expected from a supermarket operation not so many years ago.
Sainsbury’s is a significant fashion seller in Britain due to its Tu Clothing brand. Sainsbury’s Tu gives your wardrobe a makeover with fresh fits and styles perfect for all seasons and occasions.
Also, you’ll find everything from breezy summer dresses to autumn essentials at Sainsbury’s. Sainsbury’s Clothing also sells Fat Face, Brakeburn fashion items, and Sosandar products in some shops.
Best of all, Sainsbury’s Tu offers up to a 25% discount on all Sainsbury’s clothes to top up your everyday wear in style.
Paula Nickolds, the former managing director of John Lewis who is now in charge of Sainsbury’s non-food business, would likely target department store groups. According to the report, Sainsbury’s Clothing would offer lower commission rates than John Lewis, which typically change by approximately 40%.
Further, working alongside Nickolds, Christine Kasoulis, now director of Sainsbury’s Clothing, Home, and Furniture, bought more than 50 new fashion brands.