Being the most popular third-party brand, Nobody’s Child gets some fresh investment from Marks and Spencer. Developed in 2015, Nobody’s Child now uses Marks and Spencer’s infrastructure to scale up its business.
As a result of the third-party brands’ strategy, Marks and Spencer acquired 27% shares of Nobody’s Child. Moreover, this partnership showcases Nobody’s Child dresses in 40 stores in March. Since this integration, this ‘eco-conscious’ brand has gained over 10,000 customers and an online boost in sales by 43%.
Also, this collaboration brings a significant sales boost to Marks and Spencer UK. This brand has witnessed a 50% increase in sale year on year, making a £400m opportunity for its brand.
Without any doubt, this continuous support by Marks and Spencer helps Nobody’s Child to reach a milestone of more than 340,000 customers annually.
Being Marks and Spencer’s top-selling brand, Nobody’s Child dresses have reached 93 markets. Further, it plans to extend to the US, Europe, and UAE.
At this point, it would be silly to ask why Marks and Spencer invested in Nobody’s Child UK.
Moreover, this mutual collaboration helped m&s dresses to get global reach and grow its social media outreach. Currently, it’s 65% more than the last year.
Bickerstaffe said: “Our customers fell in love with their distinctive dress styles. So based on early success, one year ago, we took our relationship further, investing a 25% stake; meaning Nobody’s Child continued to operate independently, but with the infrastructure of M&S to scale the business.
“M&S own-brand clothing will always be the heart of our offer. Our third-party brands’ strategy is about careful curation – finding the right partners who complement our core ranges. When we get those partnerships right – as shown with Nobody’s Child – everyone wins.”
