P&G partners with Promundo, UN Women, WEConnect International, Women’s Forum for the Economy & Society and more to enable gender equality at home, at work and in society

Procter & Gamble continues to #ChooseEqual with new actions to accelerate progress toward gender equality at home, at work and in society. As part of this expansion of their work, P&G is committing to spend US$10B/£7.2B with women-owned and women-led businesses by 2025.

P&G has worked for decades to advance women’s economic empowerment throughout its global value chain, and the latest announcement is the next step in that journey. The company’s ambition over time is to grow investment with these women-owned and led businesses to 10 per cent of P&G’s purchasing dollars – 10 times the industry average

To drive meaningful action at scale, P&G is partnering with several organisations to accelerate progress and drive change, including UN Women, WEConnect International, Women’s Business Enterprise National Council (WBENC), the Women’s Forum for the Economy & Society and more.

Together with their global, regional, and local partners, P&G is supporting capability building of women entrepreneurs; further developing the tools, definitions and infrastructure needed; and driving collaboration across companies and industries to join in and advance these efforts.

“At P&G, our focus on gender equality is foundational and integrated into our business,” said Carolyn Tastad, Group President – North America and Executive Sponsor – Gender Equality. “We cannot allow the challenges of the past year to be a setback for gender equality. Instead, we need to step forward to invest and to actively choose equally. These commitments will create meaningful impact to advance gender equality around the world.”

For years, P&G has worked to help change deeply held gender biases that often reinforce many of the greatest barriers to women’s progress – and that includes changing mindsets around the role of men and boys at home. As part of this effort, the company and its brands are tackling the “chore gap,” the disproportionate amount of unpaid care and domestic work done by women in most homes.

P&G is also announcing a three-year partnership with Promundo, a global leader in advancing gender equality and preventing violence by engaging men and boys in partnership with women, girls and individuals of all gender identities. The company and its brands will leverage their expertise and significant voice in advertising and media to shift the narrative around men’s caregiving and domestic work.

In partnership with Promundo and in collaboration with others, P&G will also advocate for and support working families through equality-based policies and programmes that enable all genders to play an equal role at home whilst still enjoying a full and rewarding career.

Last year, the company established a global minimum standard for paid parental leave so that all parents can equally share the delight of bringing a new child into their home in the 70+ countries where P&G operates.

Additionally, ahead of this year’s Olympic and Paralympic Games in Tokyo, the company and its brands will highlight the stories, experiences and inspirational accomplishments of a diverse and intersectional collection of women athletes through the new company and brand campaigns including P&G’s “Your Goodness is your Greatness” film and “Good is Gold” series, the Always “#KeepHerPlaying” and “Fuel Her Future” campaigns along with the upcoming Secret deodorant “Just #WatchMe” initiative.

P&G, Always/Whisper, and Secret are committed to the accurate portrayal of women and girls in sports and will support organisations such as Sported UK, Women in Sports Foundation, YMCA, and others that provide access to sports programmes for girls around the world. P&G and its brands will continue to champion the accurate portrayal of female athletes – while raising their voices and highlighting the causes they champion – on and off the field.

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