World Branding Forum

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Secret leads the charge for equality in Canada’s beloved sport with the largest corporate commitment ever made in North American professional women’s hockey history Secret...

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Campaigns Featured News

Secret Deodorant empowers and supports women with #RaiseItUp

Olivia Pearce

October 6, 2020

Secret Deodorant's spot highlights the challenges women have faced as a result of COVID-19 Secret Deodorant announced the launch of #RaiseItUp, a multi-phased initiative that...

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Campaigns Featured News

Secret Deodorant launches “Not the First” for International Women’s Day

Olivia Pearce

March 6, 2020

Secret Deodorant spotlights equal representation for women, includes tributes from tennis legend Serena Williams and Olympic Gold Medalist Swin Cash In recognition of International Women’s Day,...

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Campaigns Featured News

Secret Deodorant partners Serena Williams in gender equality campaign

Olivia Pearce

February 13, 2020

Secret pledges additional US$1 million in support of equality programmes for women and girls At the 2020 MAKERS Conference in Los Angeles, Secret Deodorant, a...

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Campaigns Featured News

Secret Deodorant “All Strength, No Sweat” celebrates personal strength

Olivia Pearce

January 6, 2020

Secret Deodorant spot uses custom-made anthem by Grammy-nominee Jessie Reyez and features actress Camila Mendes, Olympic Gold Medalist Swin Cash and others Secret Deodorant debuted...

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Branding Featured News Videos

Secret Exposes Wage Gap Women Sweat Over

Olivia Pearce

November 20, 2018November 20, 2018

Secret has created a campaign which features a cast of advocates that addresses the $513 billion in lost wages affecting women every year. Deodorant brand, Secret, has...

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Campaigns Featured News

P&G announces acceleration of its commitment to #ChooseEqual

Olivia Pearce

July 1, 2021

P&G partners with Promundo, UN Women, WEConnect International, Women’s Forum for the Economy & Society and more to enable gender equality at home, at work...