News Archives | World Branding Forum

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THG former CEO 'Rachel Horsefield' will be seen taking the authoritative post in the future independent board appointment process - all praise to Boohoo! Boohoo...

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Branding Marketing News

ChaBaiDao Launches Pet-Friendly Beverage Shops in China

Ashley Ooi

June 22, 2023

The Chinese tea beverage chain, ChaBaiDao, has launched twenty of its pet-friendly stores throughout China. The initiative combines two modern-day interests of its Gen Z...

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Advertising Branding Entertainment Featured News

Monsoon Opens Travel Boutique Store at London Waterloo Station

Maheen Fatima

June 22, 2023

Monsoon unveils its gateway to exotic travel boutique stores, amidst London Waterloo station. Further, the brand aims to spread out this concept across the UK...

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Branding Campaigns News

RAPP UK and Ann Summers Launch Remove Fear from the Smear Campaign

Ashley Ooi

June 22, 2023

Spearheaded by agency RAPP UK and British lingerie and sex toy brand Ann Summers, the Remove Fear from the Smear campaign is a life-saving one. ...

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Campaigns Featured News Press Release Public Relations

Fashion Factory Nudges People to Exchange Their Old Clothes With Its Unbranded to Branded Campaign

WBF

June 22, 2023September 26, 2023

The campaign, conceptualized and created by IdeateLabs, features two quirky digital films that capture the joy of shopping at the exchange festival. Mumbai, June 20,...

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Advertising Branding Entertainment Featured General News

Google Pixel Tablet Review; Reinventing a Dock Module

Maheen Fatima

June 21, 2023

In five years, Google Pixel has reinvented its new series. With its new dock module, you can focus on productivity and multitasking. This $499 tablet...

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General News Technology

LEGO and Gameloft Launch Virtual Gaming Zone for Kids

Ashley Ooi

June 21, 2023

The LEGO Group has collaborated with Gameloft for brands to unveil a new online LEGO gaming experience for kids. Part of the LEGO Friends world,...

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Branding Entertainment Featured General News

Nike and Epic Games Collaborate to Launch Airphoria Within Fortnite

Maheen Fatima

June 21, 2023

Nike Air and Epic Games plunge into a multi-year partnership. This collaboration paves the way for the creation of 'Airphoria,' amidst stunning Fortnite Island. Moreover,...

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Campaigns Featured News Press Release Public Relations

HEATSTRIKER – Groundbreaking Summer Campaign Urges People to Break A Car Window to Save Pets’ Lives

WBF

June 21, 2023September 26, 2023

Every summer pets are injured or killed when trapped in locked, hot cars. The HEATSTRIKER is a brand-new, innovative, tool allowing people to break a...

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Branding Entertainment Featured General News

AG Barr New Creative Platform Brings KA to the Streets

Maheen Fatima

June 21, 2023June 21, 2023

Who else knows how to integrate city street culture than one of the most popular platforms AG Barr? Being one of the largest beverage manufacturing...

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General Marketing News

Gordon Ramsay Street Pizza to Open First Southeast Asia Outlet in Malaysia

Ashley Ooi

June 20, 2023June 20, 2023

The Gordon Ramsay Street Pizza concept restaurant will open its first Southeast Asia outlet very soon. With origins in London, the restaurant will now spread...

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Campaigns Featured News Pet Press Release

Petcare Leader, Hartz, and Agency of Record, Cutwater, Protect Furry Friends From Outdoor Pests in Unconditional Love Campaign

WBF

June 20, 2023August 20, 2024

Leading petcare brand Hartz and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have partnered together to...