Who else knows how to integrate city street culture than one of the most popular platforms AG Barr?
Being one of the largest beverage manufacturing companies, AG Barr takes a new stance. The brand has taken the initiative by launching a new campaign, ‘Be The Noise.’ The UK’s largest independent media agency, 7stars, also pounces to take a new leap with this unapologetic campaign.
Apparently, AG Barr’s campaign inspires youth to sky-high the volume and spread out the party vibe this summer. This integrated campaign will compel every passer-by to fill in the atmosphere with their unique colors.
With unmissable bold and loud comms, the campaign kicks off this week. Following this epic adventure, the adorning process starts with Tunstall Road, Brixton, and Birmingham’s Custard Factory.
Josh Billingham, aka ‘Gent 48,’ a well-known local artist, has the duty of making the mural in Birmingham and Carleen De Sozer. Besides, with the guidance of London’s most skilled aerosol artist, participants will accomplish Brixton’s mural.
Adrian Troy, marketing director at AG Barr, said: “KA is a brand that has always reflected the energy, boldness, and individuality of our consumers and the vibrancy of urban communities. This new campaign provides a platform to encourage KA fans to express themselves and bring their noise and energy to the party.”
To maximize visibility and engagement, the winner will also receive a cash prize. Besides, honorable persons will get lucrative offers, as 100 million followers on social media platforms will witness this publicity stunt.
Mark Robinson, creative director at Supernova said, “KA is a unique, positive, colorful, and uplifting brand with strong links to social occasions, partying, and carnivals. Be the Noise holds a mirror up to a bright, energetic, multicultural Britain and invites everybody to express themselves. “
