News Archives | World Branding Forum

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Mondelēz’s global snack brand, OREO, has dropped a limited-edition collection of Super Mario Oreos that are as tasty as they look. Combining everyone’s favourite cookie...

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Campaigns Featured General News

Bleckmann Wins Overall Logistic Innovation Awards 2023

Maheen Fatima

July 3, 2023

An independent market intelligence organization, SupplyTech Breakthrough, has designated a Logistics expert Bleckmann, a recipient of the “Overall Logistics Innovation 2023 Awards Program.” SupplyTech Breakthrough...

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News Technology

Tencent’s WeChat Pay to Start Accepting Visa Cards

Ashley Ooi

July 3, 2023July 3, 2023

WeChat Pay, one of China’s most major mobile payment services, will gradually start accepting payments via Visa credit card soon. It will also begin facilitating...

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Mastercard Launches Global Credit Card Recycling Pilot Test

Ashley Ooi

July 3, 2023

Taking a progressive step towards sustainability, Mastercard has announced a global initiative to start recycling credit and debit cards. The programme will see numerous cards...

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Branding Design Featured News Sport

Allbirds Launches M0.0NSHOT – First Carbon Neutral Sneakers

Maheen Fatima

July 2, 2023

Allbirds is unwinding what it calls the world’s first net zero shoes! M0.0NSHOT hightop sneakers, newly launched by Allbirds, use garnered stuff to achieve a...

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Advertising Branding Campaigns News Press Release Public Relations

Philips, Creative Agency LePub, and Italian Magazine TOILETPAPER Create Retro-Futuristic Imagery for ‘Better Than New’ Campaign

Ashley Ooi

June 30, 2023

Philips and creative agency LePub collaborate with Italian image-only lifestyle magazine founders to reframe innovation with the launch of Philips Refurb Editions Philips explores tension...

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Branding Campaigns News

Skittles Celebrates Pride With ‘See The Rainbow’ Campaign

Ashley Ooi

June 29, 2023June 29, 2023

Global candy brand Skittles has painted London rainbow with ‘See The Rainbow’, its most recent Pride launch. The 2023 campaign is part of Skittles' continuous...

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Featured Marketing News Technology

Booking.com Announces Launch of Its AI Trip Planner

Ashley Ooi

June 29, 2023

Leading digital travel agency Booking.com has revealed its new AI Trip Planner, where users can ask travel-specific questions to plan their journey better. The beta...

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Marketing News Technology

Nothing and Swedish House Mafia Collaborate for Exclusive Glyph Sound Pack

Ashley Ooi

June 28, 2023

There’s nothing ordinary about Nothing’s latest collaboration with the Swedish house music act, Swedish House Mafia. Building up hype for the upcoming Nothing Phone (2),...

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Branding Marketing News

Harrods Unveils New Luxury Lingerie and Loungewear Space

Ashley Ooi

June 28, 2023

Harrods, the British-born luxury department store, has revealed its newest and latest luxury lingerie and loungewear wing. It comes as part of its first phase...

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Advertising Branding Featured News

Gymshark CCO Exits The Brand After 8 Years

Maheen Fatima

June 27, 2023

Gymshark's CCO, Niran Chana, has left the sportswear giant after eight years to pursue “different ambitions”. In 2015, Chana first joined Gymshark London as a...

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Advertising Branding Entertainment Featured News

Harry Styles’ Pleasing Appoints First Chief Executive Officer

Maheen Fatima

June 27, 2023June 27, 2023

Harry Styles, a British singer and songwriter, found the lifestyle brand Pleasing. He appoints Shaun Kearney as its first-ever chief executive officer to head his...