News Archives | World Branding Forum

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The pen-maker makes a fashion statement with NYFW brand sponsorship move and Nicholas K runway tie-up Aiming to make writing fashionable again, Pilot Corporation of America...

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News Public Relations

Ogilvy PR Takes Over ConceptPR to Optimise on Market Opportunities in Brazil

Anisha Kapoor

September 11, 2015

The PR and digital content firm merges with Ogilvy PR to amp up integrated communications for the agency's clients in Brazil Ogilvy Public Relations, a...

Read Time:2 Minute, 31 Second

Branding News

Publicis Groupe Strengthens South Africa Presence with TCC Acquisition

Olivia Pearce

September 11, 2015September 15, 2015

The strategic takeover of The Creative Counsel Group, South Africa's largest BTL group of agencies marks a new frontier for the brand in a highly...

Read Time:3 Minute, 54 Second

Apple Keeps the Mobile Doctor Away with New Releases

Thomas Ng

September 11, 2015September 26, 2015

Taking its brand to the next level, its latest innovations include the iPhone 6s, iPhone 6s Plus, Apple TV, and iPad Pro complete with 3D...

Read Time:1 Minute, 30 Second

Advertising Featured News

Outfront Media Beefs Up Premium Outdoor Solutions with Prime

Joshua Hughes

September 11, 2015

Outfront Prime offers top market clients elevated outdoor visibility and heightened brand exposure amongst high-end consumers in approximately 250 high-traffic U.S. locations American out-of-home media company,...

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Advertising News

Automate Ads Enhances Advertiser Offerings with Automation Tasks

Thomas Ng

September 10, 2015September 11, 2015

Automation of management and optimisation of existing campaigns by Facebook and Google Adwords advertisers now enhanced Automate Ads, the Y-Combinator-backed digital advertising automation company, has...

Read Time:2 Minute, 52 Second

Campaigns Featured News

Hyundai Drives Passion in True NFL Style with New Campaign

Olivia Pearce

September 10, 2015September 10, 2015

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL...

Read Time:1 Minute, 44 Second

Advertising News

O&M Advertising Names Charlie Rudd to CEO Role

Joshua Hughes

September 10, 2015September 15, 2015

The BBH COO returns to Ogilvy & Mather to drive the business of O&M Advertising forward BBH Chief Operating Office, Charlie Rudd, has been appointed...

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Marketing News

Disney’s Minnie Mouse Styles Up with Instagram Debut

Anisha Kapoor

September 9, 2015September 15, 2015

The move is in line with its efforts to amp up the digital presence of its Minnie Mouse brand as an iconic stamp of fashion...

Read Time:2 Minute, 13 Second

News Technology

WPP-Adobe Marketing Technology Partnership Sees Next Level Elevation

Thomas Ng

September 9, 2015

The expanded strategic partnership now entails a coalition of specialist WPP agencies dubbed the WPP-Adobe Alliance WPP, the world’s largest communications services group, has announced the...

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Branding Featured News

Seiko’s Moscow Debut Timed to the Brand’s 50th Anniversary in Russia

Olivia Pearce

September 9, 2015

The brand commemorates its Russia-specific golden anniversary with maiden boutique launch in leading city A celebratory first for Seiko Watch Corporation, the premium Japanese watchmaker launched...

Read Time:4 Minute, 34 Second

Featured Industry News Videos

BrandZ Top 50 Most Valuable Indian Brands Sees 33% Growth

Anisha Kapoor

September 8, 2015September 26, 2015

The highest in its 10-year history, the survey's results reflect a new sense of consumer empowerment and smart business management by corporates Based on the second...