The move is in line with its efforts to amp up the digital presence of its Minnie Mouse brand as an iconic stamp of fashion and pop culture
Kicking its social media presence up a notch, Disney has launched Minnie Mouse in the direction of Instagram with the premiere of @MinnieStyle—a new account showcasing the brand’s signature style and ongoing influence on fashion, beauty, and pop culture. The new style includes polka dots, bows, and an instantly recognisable colour palette will also be celebrated this September with events scheduled to take place at the New York and London fashion weeks.
The profile is set to showcase Minnie-inspired looks from the global fashion community, everyday fashion, couture, and ready-to-wear designer collaborations, celebrities, bloggers, and more. The first portfolio on @MinnieStyle will feature a series of engaging fashion images as well as a behind-the-scenes look at this month’s events in both fashion capitals.
Open to the Brooklyn public from 11-12 September 2015, New York Fashion Week will see Disney collaborate with Refinery29, a digital lifestyle media company for millennial-minded women and ConfettiSystem, to create a Minnie Mouse-inspired room as part of 29Rooms which Refinery29’s interactive funhouse celebrating style and culture.
Meanwhile, from 18-20 September 2015, during the London Fashion Week, Disney and the British Fashion Council will host the Minnie: Style Icon exhibition. The showcase which has been curated with the help of model and photographer Georgia May Jagger will bring together photographs from the 1930’s through present day to include imagery and sketches, celebrity portraits, and fashion spreads. Images from the event will be shared on Instragram via @MinnieStyle.
“I’ve always been a Minnie fan, so I’m really excited to be working on this campaign showing how pop culture can influence fashion in a way that encourages excitement and creativity,” said Georgia May Jagger.
The character of Minnie Mouse was created by Walt Disney and she made her debut alongside Mickey Mouse in Disney’s Steamboat Willie animation in 1928. Patterned after the 1920’s flapper as portrayed by actress Colleen Moore, her trademark polka dot skirt was inspired by Coco Chanel and her ‘Easy Jersey’ collection.
From her early pillbox flower hat, which inspired ladies hat trends to her famous bow and ears, Minnie has been looked to for inspiration since her inception and has celebrity fans all over the world including Victoria Beckham, Sarah Jessica Parker, Kourtney Kardashian, and Lady Gaga to name a few.