The brand commemorates its Russia-specific golden anniversary with maiden boutique launch in leading city
A celebratory first for Seiko Watch Corporation, the premium Japanese watchmaker launched its brand into the Moscow market this week, with the European city’s pilot boutique located within the high-end shopping district of St. Nickolas Complex set on Nikolskaya Street.
Positioned at the heart of the 80-square-metre retail outlet are three key Seiko luxury brands namely Grand Seiko, Credor, and Galante. An additional milestone is reflected in the fact that the aforementioned Grand Seiko selection at the boutique is one of the widest outside of Japan.
Gracing the opening ceremony with his presence was leading Russian athlete and Seiko ambassador since 2012, Darya Klishina. An extensive range of both the Credor and Galante collections, brands which until now have been sold mainly in Japan, is also being offered for the first time in Russia.
The newly opened branch also carries many exclusive and limited-edition models such as the Credor masterpiece, Eichi II, a hand-crafted timepiece which has attracted wide praise amongst connoisseurs of luxury watchmaking. Furthermore, Seiko’s latest technologies have been embedded into a variety of Astron and Prospex watches.
“This year is Seiko’s 50th anniversary in Russia; Seiko was registered as a trademark in Russia in 1965. We are delighted to open this boutique in this important anniversary year,” said Takashi Aizawa, Director and Executive Vice President of Seiko Watch Corporation.
He added that the new boutique marks one of several which have opened in leading cities worldwide.
“Last year we opened one in New York, and this year we added Frankfurt and Tokyo. Our aim is to allow visitors a unique, exciting, and intriguing opportunity to explore the world of Seiko through our history and our finest watches.”
