News Archives | World Branding Forum

Read Time:1 Minute, 42 Second

Selena Gomez Shines as Pantene’s Newest Ambassador; Strong Is Beautiful” Campaign will Debut August 2015

June 16, 2015July 4, 2023

World-Wide Multi-Platinum-Selling Singer and Actress Named New Face of Iconic Hair Care Brand. Actress, recording artist and trendsetter Selena Gomez knows a thing or two...

Read Time:1 Minute, 24 Second

Advertising Industry Marketing News

Infographic: Red Backgrounds and Male Faces Net Higher Advertising Conversions Says Rocket Fuel

Joshua Hughes

June 15, 2015July 4, 2023

Visual Companion Highlights Key Findings of Landmark Rocket Fuel Creative Study. Rocket Fuel, a leading programmatic marketing platform provider that uses artificial intelligence (AI) at...

Read Time:7 Minute, 36 Second

Advertising Featured Industry News

Leo Burnett Forecasts 2015 Cannes Lion Winners In 28th Cannes Predictions

Joshua Hughes

June 12, 2015July 4, 2023

Predictions Feature 20 Contenders and Global Industry Trends. Leo Burnett Worldwide revealed its 28th annual Cannes Predictions anticipating the results of this year's 62nd Cannes...

Read Time:2 Minute, 6 Second

Advertising Branding Design Featured Industry News Public Relations

Publicis Worldwide Launches New Logo; New Design Pays Homage to Original Logo by Founder

Anisha Kapoor

June 11, 2015July 4, 2023

New logo reflects heritage of legendary founder and leader Marcel Bleustein-Blanchet while encompassing 'Lead The Change' philosophy of Publicis Worldwide. Publicis Worldwide is launching a...

Read Time:2 Minute, 12 Second

Branding Design Marketing News

Brand Refresh Amplifies Snapple’s Playfulness and Simple Goodness

Olivia Pearce

June 10, 2015July 4, 2023

Vibrant new packaging graphics coincide with Snapple's efforts to boost share across the US and globally. With new graphics that amplify the playfulness, wit and...

Read Time:3 Minute, 32 Second

Branding Featured News Technology

Apple Shakes Up Music Streaming Services with the Launch of Apple Music

Thomas Ng

June 9, 2015July 4, 2023

With a Worldwide Debut 30 June in Over 100 Countries, the New Service Will Rival Established Brands like Spotify. Apple has unveiled Apple Music, a...

Read Time:1 Minute, 58 Second

Branding Featured Marketing News Videos

Hasbro Acquires Rights to Pie Face Game: Will Distribute Hilarious Game Globally

Anisha Kapoor

June 8, 2015July 4, 2023

The fun-filled game of suspense available in new markets Autumn 2015. After hearing the call from fans worldwide, Hasbro, Inc., today announced it has acquired...

Read Time:2 Minute, 25 Second

Advertising Campaigns Featured Industry Marketing News Technology

Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Thomas Ng

June 5, 2015July 4, 2023

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry. Yahoo! has announced the availability of independent...

Read Time:4 Minute, 20 Second

Branding Campaigns Featured Marketing News

Shell To Celebrate 100 Years in the US by Giving Away a BMW Every Day – For 100 Days!

Olivia Pearce

June 4, 2015July 4, 2023

Brand Commemorates 100th Anniversary with Times Square Celebration and 100 BMWs in 100 Days Giveaway. Shell announced it is embarking on its largest campaign ever...

Read Time:2 Minute, 42 Second

Branding Design Featured Marketing News

Chewits Celebrates 50th Anniversary with Special Edition Retro Products; Launches Own Facebook App

Anisha Kapoor

June 4, 2015July 4, 2023

For 50 fun-packed years, Chewits has taken the U.K. on a taste adventure with their fantastic sweets. This year marks Chewits’ 50th anniversary. It all...

Read Time:3 Minute, 15 Second

Branding Industry Marketing News

London Retains Crown in 2015 MasterCard Global Destinations Cities Index

Anisha Kapoor

June 3, 2015July 4, 2023

Study reinforces the increasing importance of insights, innovation and experiences in building the smart cities of the future. London has retained its position as the...

Read Time:2 Minute, 52 Second

Advertising Branding Campaigns Featured Marketing News

Visit Orlando Unveils New Brand Creative; Announces Global Search For Stories

Olivia Pearce

June 2, 2015July 4, 2023

Campaign will run in Brazil, Colombia and the United States, followed by Canada and the United Kingdom. Visit Orlando, the official tourism association in Central...