The Reader’s Digest Association Rewrites History with New Name

A brand nearly a century old, the media juggernaut has unveiled a new corporate name and website under which all of its brands will be consolidated

After 93 years as The Reader’s Digest Association, the company has introduced a new corporate name—Trusted Media Brands (TMBI)—a historic move addressing its significant and transformative growth. The media giant’s new website has also launched and houses the entire brand portfolio.

A stable of multi-platform brands, TMBI now includes Reader’s Digest, Taste of Home, Simple & Delicious, The Family Handyman, Country, Country Woman, Birds & Blooms, Farm & Ranch Living, Reminisce, EnrichU, The Taste Network, and Haven Home Media.

“The company has undergone a complete turnaround and transformation over the past 24 months. We’ve changed our business model to connect with consumers across all brands and through a variety of channels where readers want to engage,” said Bonnie Kintzer, President and CEO of Trusted Media Brands.

“As we head toward our century milestone, it’s appropriate that our new company name reflects the culmination of those changes and the entity we have become– a modern, visionary, brand-driven multi platform media business. This includes our flagship title, Reader’s Digest, as well as all of the valued brands that our readers trust as sources of information and inspiration in their daily lives.”

TMBI operates Reader’s Digest internationally through licensing partners and also licenses Taste of Home in the U.S. for products like spice blend sets sold on the Home Shopping Network. The company plans to expand licensing agreements in the near future and is currently exploring potential opportunities for television programming.