News Archives | World Branding Forum

Read Time:2 Minute, 5 Second

BrandStorm Part Of Agency's INVENT@horizon Initiative Horizon Media, the largest and fastest growing privately held media services agency in the world, hosted its first-ever "BrandStorm"...

Read Time:1 Minute, 45 Second

Aviva Canada Signs Multi-Year Partnership with Tennis Star Milos Raonic

Olivia Pearce

June 29, 2015

Raonic to take on role of global brand ambassador Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance,...

Read Time:5 Minute, 49 Second

Branding Featured News Social Media Technology

US brands need to get real and relevant to turn liking-lurkers into brand-loving advocates

Olivia Pearce

June 26, 2015June 26, 2015

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research by...

Read Time:1 Minute, 58 Second

Industry News

Fox News Chairman and CEO Roger Ailes Signs New Multi-Year Contract with 21st Century Fox

Thomas Ng

June 26, 2015June 26, 2015

Ailes to Continue Leading America’s Most Successful and Most-Watched News Channel 21st Century Fox (NASDAQ: FOXA, FOX) has announced that Roger Ailes has signed a...

Read Time:1 Minute, 51 Second

Branding Featured News

McCormick to Acquire Stubb’s, the U.S. Leader in Premium Barbeque Sauces

Olivia Pearce

June 26, 2015June 26, 2015

Craft brand Stubb's products include marinades, rubs and skillet sauces. McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavour, has announced that it...

Read Time:17 Second

Featured Industry News Technology Videos

Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Thomas Ng

June 26, 2015June 30, 2015

VIDEO This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for...

Read Time:3 Minute, 20 Second

News Public Relations

Burson-Marsteller Names Margaret Key CEO, Asia-Pacific

Anisha Kapoor

June 26, 2015

Prema Sagar Named Vice Chair of the Region Burson-Marsteller, a leading global public relations and communications firm, today announced that, effective immediately, Margaret Key has...

Read Time:59 Second

Branding Featured News

Univision Drops Miss Universe Just Two Weeks Before Pageant Over Donald Trump’s Comments

Olivia Pearce

June 25, 2015

Univision Ends Relationship With Donald Trump's Miss Universe Brand Over Mexican Remarks Univision made the announcement today just two weeks before the Miss USA pageant...

Read Time:1 Minute, 49 Second

News Public Relations

Weber Shandwick Appoints Bradford Williams Chair of Global Technology Practice

Anisha Kapoor

June 25, 2015June 25, 2015

Weber Shandwick, one of the world's leading global public relations firms, has appointed Bradford Williams chair of its Global Technology practice. Williams will oversee the...

Read Time:2 Minute, 33 Second

Branding Featured News Technology

EA Sports NHL 16 Reveals 2015 Stanley Cup Champions Jonathan Toews and Patrick Kane as Cover Athletes

Thomas Ng

June 25, 2015June 25, 2015

Chicago Blackhawks Captain and Right Winger Team Up to Share the Cover Spotlight for the First Time in Franchise History Electronic Arts Inc. (NASDAQ:EA), the...

Read Time:1 Minute, 19 Second

Branding Campaigns News

Allied World Asia-Pacific Launches Regional Brand Campaign: “Insurance. Straight Up.”

Joshua Hughes

June 25, 2015June 25, 2015

Allied World Assurance Company Holdings, AG today announced the launch of Allied World Asia-Pacific’s first regional marketing campaign within Singapore and Hong Kong entitled “Insurance....

Read Time:2 Minute, 8 Second

Branding Featured News Social Media Videos

Europcar launches #MyEuropcarRoadTrip in Partnership with Spotify

Olivia Pearce

June 25, 2015June 30, 2015

An international online competition to win a road trip across South East Asia Europcar, a leading European car rental company, is launching an innovative competition...