Ralph Lauren Hands Reins to Stefan Larson
After 48 years in the role, Ralph Lauren has stepped down as head of the brand but will continue on as Executive Chairman and Chief...
Read Time:1 Minute, 26 Second
Read Time:1 Minute, 32 Second
Kate Hudson Puts the Sweet in BitterSweet by Campari
The Hollywood star signs on as the official face of the brand’s 2016 calendar and BitterSweet campaign set to embody the apéritif’s concept of duality...
Read Time:1 Minute, 14 Second
The North Face Kick Starts First Global Advertising Push
Leveraging broadcast, online, and out-of-home media, the long-time brand launches pilot global campaign in more than 10 markets worldwide including the United Kingdom Global outdoor...
Read Time:1 Minute, 19 Second
Hershey’s Kisses Parachutes to Cloud Nine with SoulPancakes
The chocolate-maker’s tie-up with the new media and production outfit features a branding exercise using kindness to deliver the message behind each marque In an effort...
Read Time:1 Minute, 48 Second
Weber Shandwick Boosts Digital and Healthcare with Key Hires
The firm beefs up two major disciplines with three senior appointments that combined bring more than 40 years of experience to the table Global communications...
Read Time:1 Minute, 51 Second
World Branding Awards Honour 118 with Brand of the Year Title
Apple, Cartier, Coca-Cola, Facebook, Google, and 113 other brands from 30 countries in all were recognised at the 2015 World Branding Awards Documenting its latest installation, this...
Read Time:1 Minute, 29 Second
Omnitracs Redefines Brand with New Corporate Identity
More than a logo and tagline redesign, the revamp also includes the unification of its business units under a single name and creative suite Global...
Read Time:1 Minute, 21 Second
The Reader’s Digest Association Rewrites History with New Name
A brand nearly a century old, the media juggernaut has unveiled a new corporate name and website under which all of its brands will be...
Read Time:2 Minute, 2 Second
Leo Burnett Debuts Greenhouse in Chicago to Beef Up Content
Greenhouse activates reactive content, aiding with turn-around, and is currently assigned to 16 Leo Burnett and Arc client brands Leo Burnett Chicago has launched Greenhouse,...
Read Time:1 Minute, 30 Second
Ekocycle Adds Six to Harrods’ Shop-in-Shop Collection
The Coca-Cola Company in partnership with will.i.am and Harrods grows Ekocycle extension, introducing a new product ranges from six additional designers Ekocycle has added six...
Read Time:1 Minute, 19 Second
Theorem Beefs Up Digital with FaR Partners Acquisition
The takeover aims to provide media owners with unique insight into performance and commercial potential with an ability to scale digital capabilities Digital media and marketing...
Read Time:1 Minute, 23 Second
Renewed Air Canada Tie-Up with Amadeus Takes Flight
The deal allows both brands to evolve their distribution strategies and delivers the technology solutions to grow the airline’s business globally Air Canada has reached a...