News Archives | World Branding Forum

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The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...

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Campaigns Featured Marketing News

Maxus Powers Up Sleigh with National Book Tokens Adventure

Deborah Joy Peter

November 16, 2015November 16, 2015

The push aims to raise awareness surrounding the gift card and reaffirm why the brand’s offering is the perfect gift for book lovers WPP media...

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Marketing News Social Media

Fifty & Five and Worldmedia Collaborate to Tweak Interactive

Thomas Ng

November 16, 2015November 16, 2015

The pair has entered into a partnership to integrate their specialised services as well as strengthen the core capabilities of both brands Global social media...

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Advertising Campaigns Featured News Videos

Barnes & Noble Greets Readers with Singing Christmas Card

Deborah Joy Peter

November 13, 2015November 13, 2015

The brand has unveiled an ad push featuring Tony Bennett and Lady Gaga themed You Never Know Who You’ll Meet at Barnes & Noble Globally-positioned book...

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Advertising Campaigns Featured News Videos

Nissan Delivers on NCV Promise with the Tough Guys

Joshua Hughes

November 13, 2015November 13, 2015

The carmaker has launched a push featuring a short film titled The Delivery and TV icons Mickey Rourke, Carl Weathers, and more In an effort to promote...

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Featured Marketing News

MEC Fills Chief Executive Officer Role for China

Anisha Kapoor

November 13, 2015November 13, 2015

The agency has named Gordon Domlija CEO for China. He replaces Christian Guinot who is pursuing other opportunities within the group MEC has named Gordon...

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Branding Industry News

TBWA\Chiat\Day LA Names Cabaysa MD for Gatorade

Olivia Pearce

November 13, 2015November 13, 2015

The appointment places him in charge of the brand’s US and global brand initiatives, while he reports to agency President, Luis DeAnda TBWA\Chiat\Day LA has...

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Brydge Goes Big with Mini Launch for the iPad

Thomas Ng

November 12, 2015November 12, 2015

Engineered to integrate with an on-the-go lifestyle, the latest lightweight addition is designed to work in tandem with the iPad mini 1, 2, and 3...

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Branding Campaigns Featured News Videos

Virgin Elevates Flyer Experience with Street View

Olivia Pearce

November 12, 2015June 13, 2023

The airline has launched an interactive brand campaign encouraging travellers to test drive their flight on the ground before take-off Virgin America has just launched an...

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Advertising Featured News

MRM//McCann Names Chief Creative Officer for East

Joshua Hughes

November 12, 2015November 12, 2015

Sung Chang exits his ECD position at Akqa to assume the new role, bringing with him 18 years in advertising, digital, and design Former Executive...

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Branding Campaigns Featured News Social Media

Michelin Drives the Holidays with Online Push

Deborah Joy Peter

November 12, 2015November 12, 2015

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...