News Archives | World Branding Forum

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Avocados From Mexico, a produce brand, kicked off the new year dedicated to health and wellness with two new partnerships that focus on avocados as a...

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Campaigns Featured News

Waitrose to split from Ocado, launches national expansion campaign

Olivia Pearce

March 3, 2020

Waitrose chefs and product developers to launching or redevelop more than 5000 own-label products this year Waitrose, a brand of British supermarkets, has started a...

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Campaigns Featured News

Aviation Gin celebrated Leap Day with the world’s oldest 21-year-old

Olivia Pearce

March 3, 2020March 3, 2020

Aviation Gin and Ryan Reynolds rewards leap year babies born on February 29, 1936, with first legal drink Last Saturday, Aviation Gin, one of the...

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Advertising Featured News

McCormick says your meals are ‘gonna be great’ in latest ad

Joshua Hughes

March 2, 2020

McCormick assures cooks and homemakers that their meal is 'gonna be great' in latest US campaign McCormick & Company, a global flavour brand, recently launched...

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Branding Featured News

LG sponsors world’s #1 female golfer Jin-Young Ko

Olivia Pearce

February 28, 2020

Jin-Young Ko's world-class performance and pursuit of perfection make her ideal LG SIGNATURE brand ambassador LG Electronics has signed a three-year sponsorship agreement with the...

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Advertising Featured News

Epson launches ad campaign with Lucille and Shaquille O’Neal

Joshua Hughes

February 28, 2020

Epson FastFoto scanner campaign highlights the importance of preserving, sharing and organising family memories Understanding "Mother Knows Best," global technology brand Epson today launched an...

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Advertising Campaigns Featured News

Pure Leaf Iced Tea and Amy Poehler teach us the art of No-ing

Joshua Hughes

February 28, 2020

Pure Leaf "No Is Beautiful" campaign encourages us to say "no" to the things that do not matter so we can say "yes" to more...

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Branding Featured News

Skechers Collaborates with Goodyear on Footwear

Olivia Pearce

February 27, 2020

Skechers style range feature Goodyear rubber technology outsoles for enhanced grip, stability and durability Global footwear brand Skechers is building on the technology in its...

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Advertising Industry

GALLEGOS United harnesses expertise of two senior team members

Anisha Kapoor

February 27, 2020

GALLEGOS United welcomes Brenda Schneider as Group Account Director and Becky Peterhansen as Director Of Social Engagement & Content Award-winning creative advertising agency GALLEGOS United,...

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Advertising Industry

Zimmerman fortifies creative chops with Wade Alger as CCO

Joshua Hughes

February 27, 2020

Zimmerman hires former GEICO creative lead to drive immersive commerce approach Zimmerman Advertising, an Omnicom Group company, has appointed Wade Alger as its new Chief...

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Campaigns Featured News

Banana Republic features boundary-breakers in its March campaign

Olivia Pearce

February 27, 2020February 27, 2020

Banana Republic WORK WHERE? campaign celebrates modern work And International Women's Day This March, Banana Republic, a clothing and accessories retailer, celebrates WORK WHERE?—an unconventional...