GALLEGOS United harnesses expertise of two senior team members

GALLEGOS United harnesses expertise of two senior team members

GALLEGOS United welcomes Brenda Schneider as Group Account Director and Becky Peterhansen as Director Of Social Engagement & Content

Award-winning creative advertising agency GALLEGOS United, part of communications group UNITED COLLECTIVE, has appointed two new senior team members, following a string of new business wins, as the agency continues to propel its clients’ business growth.

Brenda Schneider, who joins the agency as Group Account Director and Becky Peterhansen, who starts in the newly created position of Director of Social Engagement and Content, bring expertise for the agency to continue reaching its clients’ audiences in engaging ways with strategic creative and marketing solutions.

Jon Gallegos, CEO and founder of UNITED COLLECTIVE, said that the agency is thriving in a fast-paced, rapidly changing landscape and it continues to tap culturally attuned professionals to deliver growth for our clients. This coupled with exciting new business wins make it the perfect time for Schneider and Peterhanser to come on board and help further strengthen the team and its offering, not only to lead and organically grow our current roster of clients, but also drive new business.

“Both executives are seasoned in uncovering smart and compelling insights, and crafting relatable, thought-provoking and engaging creative solutions to tackle business needs. They ensure the necessary cultural attunement and relevance to scale across audiences, which will be instrumental in further enhancing GALLEGOS United’s long-standing creative reputation,” added Gallegos.

A proven brand builder bringing deep experience in innovative cross-platform marketing and working at strategically minded and creatively driven agencies, Schneider boomerangs back to the firm as Group Account Director, having previously worked at GALLEGOS in 2015-2016, and will now lead the agency’s Comcast and Cacique accounts.

Schneider’s remarkable professional career also includes various positions at Wolfgang, 180LA, TBWA\CHIAT\DAY, Crispin Porter + Bogusky developing new brand strategies and marketing campaigns for such clients as Postmates, Cox Communications, Mitsubishi Motors, KIA Motors America, Sprite, Domino’s and vitaminwater.

Peterhansen, on the other hand, a bicultural driven marketing expert with years of experience in the creative, production, social and digital areas, will bring strategic cultural direction in developing advanced content and architecting highly engaging social campaigns for a range of highly visible programmes for key accounts, including Comcast, Chick-fil-A, the California Milk Processor Board (got milk?) and Travelpro.

A seasoned international executive, she has developed a range of creatively-driven campaigns for Toyota, Netflix, Nike, Samsung, Verizon, Nickelodeon, Unilever, Puma, Ben & Jerry’s, Kraft and Danone working at BarĂș Marketing + Media and Saatchi & Saatchi; as well as at digitally transformative agencies R/GA and Circus Marketing in Buenos Aires.

(Netflix was a winner of the World Branding Awards at Kensington Palace last year.)

An award-winning creative agency dedicated to driving clients’ growth through culturally attuned and creatively driven marketing, GALLEGOS United has a highly established reputation for connecting brands and products with today’s diverse and savvy audiences via new and exciting marketing solutions in both traditional, experiential and digital environments.