LG sponsors world’s #1 female golfer Jin-Young Ko


Jin-Young Ko’s world-class performance and pursuit of perfection make her ideal LG SIGNATURE brand ambassador

LG Electronics has signed a three-year sponsorship agreement with the world’s top-ranked female golfer, South Korea’s Jin-young Ko. As part of the arrangement, Ko has been named an official brand ambassador for LG SIGNATURE and will be wearing the ultra-premium brand’s logo in future tournaments.

Ko ascended to the top of the Rolex Women’s World Golf Rankings last year with her stellar play earning her four tournament victories including two majors: the ANA Inspiration and the Evian Championship. Ko’s dominant performance has maintained a firm grip on first place in the global rankings, and she is the first South Korean player to win the LPGA Player of the Year award, the Vare Trophy for the best scoring average, and the most earnings on the tour in the same year.

“I am very pleased to be partnering with LG and am excited about my role as an LG SIGNATURE brand ambassador,” said Ko. “I am truly grateful for the company‘s support and will continue to play the best golf I can.”

A perfect match, the brand and Ko share a commitment to excellence and a well-deserved reputation for world-class performance – Ko for her skill and consistency on the golf course, and the premium brand for products with unmatched convenience and quality. The innovative technology, seamless design and intuitive user experience offered by its OLED TVs and appliances continue to win over discerning consumers around the globe.

“Jin-young’s incredible achievements are a testament to her unsurpassed talent and commitment, and we are delighted to be sponsoring her,” said Kim Jin-hong, head of LG’s Global Marketing Center.

“Her refusal to settle for anything less than the very best fits perfectly with the LG SIGNATURE brand’s philosophy. She is a true champion and we believe she’s only just getting started.”

Since launching the Signature brand globally in 2016, LG has been active in the area of golf sponsorship. The company became an official sponsor of the Evian Championship – one of the five major tournaments on the LPGA tour – in 2017, and currently sponsors world champion golfers including Ko and her fellow South Korean, Sung-hyun Park. The prestige, passion and traditions of the great game of golf align with the philosophy and premium brand identity of LG SIGNATURE.

Olivia Pearce
Olivia Pearce
Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.

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