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Kia Motors drives its latest marketing campaign in a daring stunt performed by professional stunt drivers
To introduce the brand’s most powerful midsize sedan ever, Kia Motors America (KMA) executed a daring “Triple Threat Stunt” performed by professional stunt drivers on a track outside Atlanta.
The Triple Threat Stunt featured two turbocharged K5 models sailing through the air in opposite directions as a third K5 model slid into position below the airborne pair. The Triple Threat Stunt served as the kick-off of a multi-channel marketing campaign in support of the all-new 2021 K5 midsize sedan.
True to KMA’s “Give It Everything” philosophy, the wide-reaching, real-time Triple Threat Stunt was designed to reset expectations by placing the K5 in situations previously untouched in this traditionally conservative category.
Directed by Darrin Prescott, action unit director on some of Hollywood’s most action-packed films including Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum, the stunt was streamed live online and provided car enthusiasts with a virtual look at the capability of the all-new K5 midsize sedan.
In addition to Prescott, the Triple Threat Stunt featured professional driver Collete Davis and actor Jeremy Ray Valdez, as event co-hosts and professional drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch.
As Graham manoeuvred, steered, and slid his K5 into position with stop-on-a-dime accuracy, two K5s driven by the Lynches, sped down straightaways towards one another before each hit a ramp becoming airborne and sailing over Graham’s K5. The “Triple Threat Stunt” ended with all three K5 models and their respective drivers, safe and sound back on terra firma.
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