World Branding Forum

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Claude Lelouch’s short film starring the Ferrari SF90 Stradale and Charles Leclerc to premiere on 13 June French director Claude Lelouch shot his short film,...

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Campaigns Featured News

Ferrari produces respirator valves to fight against Covid-19

Eliza Jane

April 17, 2020April 17, 2020

Ferrari produces respirator valves and raises €1 million to fight the Covid-19 pandemic Ferrari, a winner of the World Branding Awards, has started to produce respirator...

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Design Featured News

Scuderia Ferrari Inspires Cross Collection

Thomas Ng

December 10, 2018December 10, 2018

Cross has collaborated with automotive giant, Scuderia Ferrari, to create an exclusive collection of fine-writing giftsets and instruments. Scuderia Ferrari and Cross have partnered to...

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Automotive News Sustainability

A Look at Xiaomi’s First Electric SUV, Xiaomi YU7

Rene Andre

March 27, 2025March 27, 2025

Xiaomi’s foray into the electric vehicle market continues to gain momentum, with the unveiling of its first electric SUV, the YU7.

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Branding Design General Industry News

Roberto Cavalli, Famous Italian Fashion Designer Dies at 83

Nurul Rustam

April 15, 2024April 16, 2024

Italian fashion designer Roberto Cavalli, renowned for his opulent creations and vibrant patterns, passed away in Florence at 83. [embed]https://www.instagram.com/p/C5q_PeZIx_O/?hl=en&img_index=1[/embed] His lavish aesthetic, characterised by...

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Advertising Branding Campaigns News Press Release Public Relations

Philips, Creative Agency LePub, and Italian Magazine TOILETPAPER Create Retro-Futuristic Imagery for ‘Better Than New’ Campaign

Ashley Ooi

June 30, 2023

Philips and creative agency LePub collaborate with Italian image-only lifestyle magazine founders to reframe innovation with the launch of Philips Refurb Editions Philips explores tension...

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Advertising Branding Featured News

Gymshark CCO Exits The Brand After 8 Years

Maheen Fatima

June 27, 2023

Gymshark's CCO, Niran Chana, has left the sportswear giant after eight years to pursue “different ambitions”. In 2015, Chana first joined Gymshark London as a...

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Campaigns Featured Marketing News

Kia Motors introduces it’s latest sedan with a daring triple threat stunt

Eliza Jane

August 3, 2020

Kia Motors drives its latest marketing campaign in a daring stunt performed by professional stunt drivers To introduce the brand's most powerful midsize sedan ever,...

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Campaigns Featured News

Tommy Hilfiger Unveils #WhatsYourDrive Featuring Lewis Hamilton

Olivia Pearce

May 10, 2018

Mini-Series from Tommy Hilfiger Sheds New Light on Lewis Hamilton’s Personal Ambitions, What Fuels His Drive to Exceed Expectations, Break Down Barriers and Raise His...

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Branding Industry Marketing

Premium Luxury Brands Top BrandZ Most Valuable Italian Brands 2018

Anisha Kapoor

March 8, 2018

Italian Brands Score Highly in Health in BrandZ Ranking Gucci leads the first BrandZ Top 30 Most Valuable Italian 2018 Brands ranking released by WPP...

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Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

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Industry

Interbrand Reports Best Brands of 2017

Olivia Pearce

September 26, 2017September 26, 2017

Apple and Google Hold the Top Two Spots, while Ferrari, Netflix and Salesforce.com Enter the Interbrand Report Interbrand has named Apple, Google, and Microsoft as...