World Branding Forum

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Swedish furniture brand IKEA has undergone a one-year delay plan for the opening of its iconic store on Oxford Street in central London. Initially predicted to open...

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Advertising Branding Featured General News

Sephora Opens Second London Shop in Westfield Stratford City

Maheen Fatima

July 12, 2023

Sephora UK, the beauty emporium, opens its grand second store in Westfield Stratford City. Sephora's return to the UK market after 18 years has undeniably boosted...

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Advertising Branding Featured News

Oxford University Logo: Everything You Need to Know

Maheen Fatima

March 16, 2023

The Oxford University logo, coined in 1400, contains elements full of significance. Being one of the oldest academic institutions in the world, it incorporates the...

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Featured General News

Ford to create 6,200 United States jobs

Joshua Hughes

June 7, 2022

Ford will add 6,200 factory jobs in Michigan, Missouri and Ohio as it prepares to build more electric vehicles and roll out two redesigned combustion-engine...

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Campaigns Featured News

Burberry unveils its latest advertising campaign with Marcus Rashford

Eliza Jane

November 12, 2020November 12, 2020

This campaign represents the longstanding importance of supporting communities to Burberry – as the luxury fashion house pledges to support the voices of tomorrow to...

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Branding Design Featured News

IKEA collaborates with ASUS ROG on affordable gaming furniture

Eliza Jane

September 15, 2020

With the rapid growth of the gaming market across the world and the fast-growing number of people playing, IKEA is curious how home furnishing could...

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Branding Featured News

Ford calls for a government partnership plan to achieve zero emissions

Olivia Pearce

June 30, 2020

Ford calls for a clear and consistent long-term, government-partnered strategy to achieve zero-emissions vehicle sales target date in the UK in the 2030s Ford of...

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Ford partners with GE Healthcare to produce 50,000 ventilators

Thomas Ng

April 1, 2020April 1, 2020

Ford and GE Healthcare will leverage the design of Airon Corp.’s FDA-cleared ventilator Ford Motor Company, in collaboration with GE Healthcare, announced today it will...

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Branding Design Featured News

Pandora repositions brand to ‘affordable luxury’

Olivia Pearce

August 29, 2019August 29, 2019

Pandora are repositioning their brand in a bid to save their dwindling sales. The brand saw sales increase 10-fold up to 2017 but in the...

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Campaigns Featured News Videos

Horford Stars in Built with Chocolate Milk

Olivia Pearce

February 14, 2019February 14, 2019

The latest effort produced via the Milk Processor Education Program, Built with Chocolate Milk, will star basketball professional, Al Horford. A campaign by the Milk...

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Campaigns Featured News

OUTFRONT Media and Ford Launch Billboard Splash Campaign

Olivia Pearce

April 11, 2018May 8, 2018

Ford Billboard Campaign To Bring Mustang's 'Personalised Pony' Experience To Life OUTFRONT Media and Ford unveiled an out-of-home advertising campaign that showcases the Mustang's dynamism in celebration...

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Industry Public Relations

WPP Appoints Chris Preuss to Lead Team Ford Public Affairs

Anisha Kapoor

March 23, 2018

Preuss to Bring Wealth of Experience and Leadership to WPP's Blended Public Affairs Team WPP has appointed Chris Preuss to the position of Executive Vice President,...