The unconventional mix of two globally acclaimed beauty and fashion brands, Fenty x Puma Avanti, are dropping their football-inspired silhouettes on November 2.

This fashion take on the football brand presents Puma Avanti Sneakers in emerald green and navy blue colour. Moreover, this drop of Avanti is the blend of two Puma icons; the innovative leather design of the King football boot and the sturdy outsole of Easy Rider.

This joint collaboration between Rihanna’s Fenty Beauty and the German Sportswear brand Puma shoes dates back to 2015. Interestingly, this combination infuses Rihanna’s timeless fashion instinct and long-standing history of Puma into this Avanti creation.

Rihanna X Puma Avanti: Pushing the Boundaries of Sneaker Design

Puma Avanti
Image Source Puma x Fenty

This Puma Avanti sneaker, globally renowned as the “Puma Kings Boot,” will still hold its classic feature of a folded extended tongue.

While integrating somber colours into the high-quality leather, the Avanti sneaker will also preserve its conventional construction style. As a result, this new collection will have the same white and brown rubber outsoles. The laces at the superior surface will match the colour of its upper. Also, the tongue will carry a co-branding debossed Fenty and signature feline Puma logo.

These Puma boots integrate certain characteristic features, which include;

  • Oil-treated high-quality leather
  • A tonal leather formstrip with leather piping
  • Gold aglets
  • Debossed Fenty and Puma logo
  • Colours of vintage sports style

The power of celebrity in fashion has definitely proven to have a booming outcome. Therefore, after a successful relaunch of Fenty x Puma, both labels have returned to the market with two fresh colourways.

Previously, Rihanna said in an interview,  “I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic.”

Hence, Avanti, the evolution of Puma’s disruptive Jil Sander King athletic sneaker, will definitely make it to your wardrobe for its remarkable silhouettes, exclusive range of €75 – €160, trending colours, high-quality leather, and, for sure, due to its association with Rihanna.

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