For over a century, Lurpak® has been the gold standard in the dairy aisle, synonymous with premium quality and that iconic silver-and-blue foil. However, in late 2024, the Danish brand made its most significant move since 1901: entering the vegan market with Lurpak® Plant Based.
This year, Burger King® France has decided to lean into that tradition—not with solemnity, but with humor. Launching a cheeky campaign on December 18, the fast-food giant unveiled a series of visuals that playfully exaggerate the disasters that can lurk in festive kitchens. From charred poultry to unrecognisable fish, the imagery captures the nightmare scenarios that every home cook dreads.
The SKIPPY® brand and Milk Bar® are teaming up to share the truth behind a fan-favourite dessert — the iconic Milk Bar® Chocolate Peanut Butter Crunch Pie has always relied on the unmistakable taste of SKIPPY® Creamy Peanut Butter. The pie is now available at Milk Bar® bakeries and through convenient nationwide shipping.
Café Amazon, one of Thailand’s most iconic coffee brands, is accelerating its global ambitions with a bold expansion strategy. Operated by PTT Oil and Retail Business Public Company Limited (OR), the chain has evolved from a humble roadside café within PTT Stations into one of Asia’s largest coffee empires, now boasting over 5,000 outlets worldwide. With each new market, Café Amazon brings its signature blend of Thai hospitality, sustainability, and community-driven values to the global stage.
Finnish chocolate brand Karl Fazer has found a sweet escape that satisfies customers’ cravings with a groundbreaking machine that combines cutting-edge AI technology and the irresistible allure of chocolate. How does it work? Just lock eyes with the Desire-a-Bar to trigger an unforgettable and mouthwatering experience – with a hint of awkwardness too.
Munchy’s, Malaysia’s beloved biscuit brand, has taken a bold leap into the crisp snack category by launching its latest innovation: Oat Krunch Oat & Grain Crisps.
Twinings has launched Twinings Refreshers, its first-ever, deliciously refreshing herbal tea instant beverage, specially crafted to dissolve in cold water and deliver bold flavour in seconds. Created to meet rising demand for cold, functional drinks, Twinings Refreshers brings a fresh take on herbal tea, particularly for Gen Z and Millennial consumers who are reaching for more convenient, feel-good options.
CoCo Bubble Tea, a leading milk tea brand, has unveiled its most ambitious European expansion yet, aiming to double its stores across the continent within the next 24 months.
In China’s fast-evolving consumer landscape, luxury brands are stirring up more than just fashion trends; they’re pouring themselves into the booming coffee culture.
Keurig, the best-selling single-serve coffee brewing system, reveals its smallest brewer yet: the K-Mini Mate™ Brewer. This 4-inch-wide brewer delivers Keurig’s signature convenience and quality in a sleek, space-saving design. Ideal for small-space dwellers, college students, and travellers alike, the K-Mini Mate™ offers a portable, affordable solution that brews rich, full-flavoured coffee without compromise – whether at home, on vacation, or the go.
Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration represents a bold move in Nescafé’s brand-building strategy, aiming to connect with a wider, younger audience by seamlessly blending coffee culture with the magic of digital storytelling.
Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform. This unique campaign not only celebrates the joy of chocolate but also encourages individuals to embrace their true selves, one bite at a time, in a way that no other chocolate campaign has done before.
