Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts.
Shiseido-owned cosmetics brand, Buxom, has introduced #BandofBabes, a multi-tiered influencer strategy led by actress, Bella Thorne. In her role as ambassador, she will appear in the brand’s digital and social media executions, and generate social content for the push.
The exercise features the group’s top plumping products to include its Full-On Lip Polish, Lash Mascara, and PlumpLine Lip Liner which launched recently. The push shows a squad of girls ready for a fun night out as the spotlight shines on the #BandofBabes line by Buxom.
With over 31 million social media followers, the star is known for her vivacious personality and deep connection with her fans. Thorne is currently working on several projects set for release in 2017 and will next be seen in Freeform’s Famous in Love on 18 April.
“There’s nothing subtle about us. We don’t shy away from self-expression. Bella is a social superstar and style chameleon. She will be sharing her best looks with fans. It’s the perfect partnership,” said Serena Giovi, Senior Vice President, Global Buxom at Shiseido Americas Corporation.
